Tag Archives: Value

The value of integration partnerships: Why finding the right partner matters

Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures. Shama Hyder on July 20, 2023 When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers … Continue reading The value of integration partnerships: Why finding the right partner matters →

Telecom stocks are shedding billions in market value. Here’s what’s happening

Telecom Sector

By Christopher Zara July 17, 2023 Lead-footed telecom investors are racing for the exits over fears that AT&T, Verizon, and other industry giants could be on the hook for potential health risks posed by decades-old infrastructure. According to a report Monday by analyst firm MoffettNathanson, four major telecom firms have shed a combined $18 … Continue reading Telecom stocks are shedding billions in market value. Here’s what’s happening →

Customer engagement: Moving from value creation to value expansion

Customer Engagement

Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. Carlos Hidalgo on May 25, 2023 Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited … Continue reading Customer engagement: Moving from value creation to value expansion →

Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value

Streaming Services

Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value by Wayne Friedman , April 14, 2023 A maturing streaming industry and possible recessionary concerns have driven a sharp slowdown in platforms’ national TV marketing — with paid advertising and media value nearly half the total for the first three months of the year … Continue reading Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value →

5 tips to get more value from your tech stack

Technology Readiness

To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies. Ali Schwanke on March 21, 2023 Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks, which have grown from a small portion of the budget a decade ago to … Continue reading 5 tips to get more value from your tech stack →

Digital transformation not delivering enough value? Look at your APIs

Digital Transformation

By Wolf Ruzicka March 08, 2023 Today’s business leaders are understandably exhausted and stressed. Two years after the pandemic forced them to upend their business models and infrastructure, many are still grappling with how to compete effectively in the digital economy. With an economic downturn looming, business leaders and their teams are again … Continue reading Digital transformation not delivering enough value? Look at your APIs →

2023 state of the CDP: How innovative brands deliver value with a CDP by Tealium

Branding Innovation

A new report indicates that 74% of companies with a CDP saw ROI and value within the first year. Tealium on March 2, 2023 For the fourth edition of Tealium’s State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries through an independent firm. The responses revealed … Continue reading 2023 state of the CDP: How innovative brands deliver value with a CDP by Tealium →

North Star goals for category leaders: Customer lifetime value model

Leadership Skills

Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs. Greg Kihlstrom on February 2, 2023 This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 … Continue reading North Star goals for category leaders: Customer lifetime value model →

How to build a customer value squad — and why

Customer Acquisition

A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing. William Terdoslavich on January 10, 2023 Companies are organized by departments, each with its specific function, which work together…until they do not. When you hit that point, growth is harder to find. Noticing this, … Continue reading How to build a customer value squad — and why →

How CPGs can realize the value of first-party data with a CDP

Data Management

Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. Jeremy Brugger on January 3, 2023 at 10:00 Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing … Continue reading How CPGs can realize the value of first-party data with a CDP →