Gaurav Sharma June 10, 2021 You may have used high-definition product images, written catchy product descriptions, or published irresistible customer reviews on your online store. But you are bound to lose customers if you don’t leverage video marketing. Why so? Because when it comes to shopping online, consumers want to see what they are buying, … Continue reading How to Boost Your Online Store’s Sales Using Video Marketing
Jessica Mehring June 4, 2021 The other day when I was talking with a colleague, she mentioned an incident that happened back in her consulting days. She was presenting a workshop to a group of young developers, and one of the men rattled off a response dripping with industry jargon. My (very smart and tech … Continue reading The Magic of Using the Right Language
Angela Hausman, PhD May 18, 2021 It may not be a get-rich-quick scheme, but you can earn enough revenue from your blog or website to fully support yourself if you know what to do and are effective. Whether it’s growing your side hustle into a full-time gig or finding easy ways to earn passive income, … Continue reading How to Make Money Online Using a Blog: 9 Strategies that Work
Tabitha Jean Naylor May 12, 2021 In marketing, there are many tools at your disposal in order to convey a message that resonates with your audience. With technology at its all-time high and innovation second to none, the best tool one could leverage to market to their audience is video. In order to maximize the … Continue reading Using Video Content to Generate New Leads
Manick Bhan April 27, 2021 If you’re a marketer or SEO, you likely already know about the importance of title tags and meta descriptions to help improve your rankings. But as with most things in marketing, going a little further can reap much better results. While most marketers stop at title tags, using advanced meta … Continue reading 4 Advanced Meta Tags For SEO You Might Not Be Using But Should
Susan Friesen April 21, 2021 Best Practices For Using Photos and Graphics in Web Design Let’s update the old cliché. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks. That’s because using images in website design is one of the simplest things you can … Continue reading Using Images In Your Website: What You Need To Know
Paul Keijzer April 21, 2021 In order to successfully implement 360-degree feedback in your workplace, it is necessary to be aware of the mistakes commonly made before embarking on the process, so you avoid them. When done the right way, multi-rater feedback systems can bring about massive positive change and maximise effectiveness at the individual, … Continue reading 3 Common Mistakes to Avoid While Using 360 Multi-Rater Feedback
Jonathan Crossfield April 14, 2021 Social media marketing is all about capturing and holding interest. This is even more true of short-form video formats like Instagram Reels or TikTok. If your video can’t capture the viewer’s interest within a couple of seconds, they’ll likely scroll right past to that funny lip synch gag further down … Continue reading Using Reels to Generate ‘Know, Like and Trust’ (with Examples)
Christopher Jankun April 14, 2021 As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is … Continue reading How to Supercharge Your PPC Performance Using LinkedIn Audiences
Leslie Finlay March 15, 2021 Today, anyone with a computer can create their own digital works without too much hassle. With an internet connection, they can also publish that work in an instant. This user-friendliness wasn’t always the case — and it’s largely thanks to WYSIWYG editing programs. So, what is a WYSIWYG editor? Using … Continue reading What Is a WYSIWYG Editing Program and Why Should You Be Using One?
