Tag Archives: Unlocking

Unlocking the potential of synthetic data: A business game-changer

Understand the potential applications and limitations of generating synthetic data using AI models. Chris Robson on March 29, 2024 The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge often provides a decisive competitive edge. The notion of easily … Continue reading Unlocking the potential of synthetic data: A business game-changer →

Frequency testing: The key to unlocking more email revenue

Email Marketing Strategy

Don’t let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue. Kath Pay on March 6, 2024 If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? To … Continue reading Frequency testing: The key to unlocking more email revenue →

Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies

Search Marketing

Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies Al Sefati / Aug 23, 2023 In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let’s delve into the realm of integrated search … Continue reading Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies →

Unlocking the true value of a new email address

Email Management

Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts. Greg Krehbiel on August 3, 2023 Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of … Continue reading Unlocking the true value of a new email address →

An approach to unlocking first-party data strategies

Data Strategy

This approach will unlock first-party data strategies you can utilize across your marketing channels. Malorie Morrison on May 8, 2023 Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — … Continue reading An approach to unlocking first-party data strategies →

Unlocking the Power of Diversity, Equity & Inclusion

Diversity

Mukesh Gupta September 27, 2021 Diversity, Equity and Inclusion is on top of every organisation – social or entrepreneurial and every leader worth their salt is thinking about how to make their culture more inclusive and equitable for all members of the tribe. In this blog I want to warn leaders about the risk of … Continue reading Unlocking the Power of Diversity, Equity & Inclusion →

How Brands Are Unlocking The Marketing Power Of Clubhouse

Clubhouse

How Brands Are Unlocking The Marketing Power Of Clubhouse by Maria Bailey , May 4, 2021 Clubhouse is literally the talk of social media. The term emerging is social talk — one part podcast, one part verbal chat. According to the company Social Media Today, the Clubhouse app has over 13 million downloads. Use is … Continue reading How Brands Are Unlocking The Marketing Power Of Clubhouse →

Stop Using the Wrong Product Metrics: Unlocking Business Value

Product Development

Clement Kao — July 30, 2019 — July 30, 2019 In my previous article, I discussed why product metrics sometimes don’t deliver business value, and I discussed best practices for driving business value as a product manager through a flexible framework of product metrics. To recap, the framework has the following eight components: Determine the … Continue reading Stop Using the Wrong Product Metrics: Unlocking Business Value →

Unlocking metrics that matter

Metrics

Technology that gives consumers a voice to tell brands what they think helps marketers measure the more valuable nuances below the top-line metrics noise. Tod Loofbourrow on February 26, 2019 The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also be a double-edged … Continue reading Unlocking metrics that matter →

Unlocking AI For Online Search Advertising

Artificial Intelligence

Unlocking AI For Online Search Advertising by David Pann , Op-Ed Contributor, (October 01, 2018) A colleague recently asked me what was top of mind when it comes to the evolution of online search. And for me, hands down, the answer is the impact of AI on advertisers’ future success. The promise of AI for … Continue reading Unlocking AI For Online Search Advertising →