By Yasmin Gagne December 03, 2023 As drugs like Ozempic and Wegovy become more widespread, an increasing number of employees are asking their insurance to cover them. Recently though, employers including the University of Texas and private healthcare system Ascension have halted coverage saying that they cannot keep up with the rising costs as … Continue reading This $2 billion unicorn startup is corporate America’s secret weapon against Ozempic
Cloud-based legal tech platform Clio’s content marketing strategy using DAM technology as the foundation for rapid growth. Jacqueline Dooley on August 4, 2021 Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. In 2021, Clio landed a US$ 110M Series E investment led by funds … Continue reading How legal tech unicorn Clio leveraged DAM to fuel rapid growth
Max Babych — March 10, 2020 Nearly every tech giant that now inspires founders from around the world once started as a unicorn startup. Such companies are now technology visionaries and trendsetters. It once seemed impossible to build a billion-dollar company. Today, there are 420 unicorns that are recognized as market leaders. But how can … Continue reading How to Make a Unicorn Startup Idea Work
Larry Kim — November 23, 2017 — November 23, 2017 By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? … Continue reading The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
Larry Kim — December 10, 2016 — December 10, 2016 Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top … Continue reading The 10 Best Online Marketing Strategies to Make You a Unicorn
