P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend by Karlene Lukovitz @KLmarketdaily, February 3, 2023 Over-the-top (OTT) ad spending accounted for 14.8% of a total $23.3 billion in digital ad spending in the U.S. in Q3 2022, to social media’s 61% and display/video’s 24%, according to data from Sensor Tower’s … Continue reading P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
Google Search ‘Cars For Sale’ Widget Available In U.S. by Laurie Sullivan @lauriesullivan, January 26, 2023 Google Search will enable car dealerships to serve up lot inventory directly in search listings through a feature called Cars for Sale. The utility, only available in the United States, allows dealerships to add the inventory directly to search … Continue reading Google Search ‘Cars For Sale’ Widget Available In U.S.
TikTok Shop Opens Ecommerce In U.S. by Laurie Sullivan @lauriesullivan, November 11, 2022 TikTok Shop has debuted in the United States to give sellers a place to reach consumers, and consumers a place to make purchases through ecommerce. The feature previously was only available in the UK and several countries in Southeast Asia. To participate … Continue reading TikTok Shop Opens Ecommerce In U.S.
IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown by Joe Mandese @mp_joemandese, September 29, 2022 IPG Mediabrands’s Magna this morning becomes the latest of the Big 4 holding company forecasting units to lower U.S. ad growth expectations for this year and next, due mainly to the slowdown in the U.S. and global economies. Magna reduced … Continue reading IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown
By Clint Rainey September 21, 2022 When the White House met this May with union organizers at Starbucks, Amazon, and other companies, Labor Secretary Marty Walsh expected this group—most of them young and barely earning $15 an hour—to be primarily upset about their pay. To his surprise, “All they talked about was work conditions, the … Continue reading The labor movement isn’t just about wages anymore, says U.S. Labor Secretary
By Sam Becker September 20, 2022 While the jury is still out on whether the U.S. economy is, in fact, in a recession, there are signals from across the pond that the economic outlook in Europe is worsening. Economist Mohamed El-Erian, chairman of investment firm Gramercy Funds, recently said during a Gramercy webcast that a … Continue reading What would a European recession mean for the U.S. economy?
By Alex Pasternack September 08, 2022 Who gets to know where you are? The question is at the heart of a new lawsuit by the US Federal Trade Commission against a little-known Idaho-based ad tech company, Kochava, which regulators accuse of unfairly selling the timestamped location information of millions of Americans. But before government … Continue reading A showdown between an ad tech firm and the FTC will test the limits of U.S. privacy law
By Elizabeth Oglesby September 05, 2022 Tech workers, warehouse employees, and baristas have notched many victories in recent months at major U.S. companies long deemed long shots for unions, including Apple, Amazon, and Starbucks. To me, these recent union wins recall another pivotal period in the U.S. labor movement several decades ago. But … Continue reading How Central American immigrants played a vital role in the U.S. labor movement
China, U.S. Tech Stocks Climb Throughout The Week On Different Drivers ValueWalk / 30 Aug 2022 Tech stocks in China and the U.S. are popping, although for different reasons. In China, an agreement between Washington and Beijing over their long-running audit disagreement triggered gains in Chinese tech stocks because their U.S. listings appear to be protected. … Continue reading China, U.S. Tech Stocks Climb Throughout The Week On Different Drivers
YouTube Launches Podcast Page For U.S. Users by Colin Kirkland , August 22, 2022 Despite the lack of any formal announcement, YouTube has launched its own podcast page, according to 9to5Google. U.S. consumers are now able to see popular podcast channels, episodes, playlists, categories and recommended shows alongside the site’s existing Explorer page. Podcasting may … Continue reading YouTube Launches Podcast Page For U.S. Users
