Tag Archives: Tying

Competing with Twitter (X.com) and Instagram: Tying the Threads together

The world of social media is getting weirder with Twitter clone Threads competing as much with IG as with the newly named X. What should brand marketers do? Kim Davis on August 2, 2023 It came out of nowhere. It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. It … Continue reading Competing with Twitter (X.com) and Instagram: Tying the Threads together →

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data

Advertisement Platforms

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data →

Scrum Commitments: Tying Loose Ends and Shoehorning the Definition of Done

Project Management

Stefan Wolpers January 14, 2021 TL; DR: Scrum Commitments While the new Scrum Guide is less prescriptive and more inclusive, it also ties loose ends by including elements better, namely the previously free-floating Sprint Goal and the Definition of Done with the creation of Scrum commitments. This inclusion works remarkably well in the former’s case; … Continue reading Scrum Commitments: Tying Loose Ends and Shoehorning the Definition of Done →

Tying Search To Programmatic And Direct Mail Improves Results

Programmatic

Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results →

Marketers Struggle With Tying Data To AI Systems

Data Driven Techniques

Marketers Struggle With Tying Data To AI Systems by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2018 Data supported by artificial intelligence (AI) has become an essential part of campaigns these days, yet marketers are still struggling to deliver better experiences for consumers. One reason for integrating data with AI is to reduce the time … Continue reading Marketers Struggle With Tying Data To AI Systems →