by Marko Saric February 20, 2016 Follow @MarkoSaricFebruary 20, 2016 Twitter is in trouble if you consider its ambitions to compete with Facebook and conquer the social media world. It’s under pressure to boost the growth and engagement on the platform. The growth has stalled with the monthly active users flat at 320 million. Twitter … Continue reading How Twitter’s Algorithmic Timeline Affects Social Media Marketers
The Twitter ad executive also announces three test expansions and talks about the TellApart acquisition and DoubleClick deal. Ginny Marvin on December 10, 2015 Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Over the past couple of years, Twitter has been investing in products for direct response advertisers to spearhead revenue growth. Twitter’s initial ad products — … Continue reading Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts
by Larry Kim November 10, 2015November 10, 2015 If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score algorithm – which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and … Continue reading Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm
Jo Lynn DealOctober 8, 2015 Twitter has launched Moments and you can use it for your business. When you logged on to your Twitter account this week, you should have noticed a new option in the tool bar. It’s Twitter’s new Moments feature. (Look for the lightening bolt.) Before adding Moments, Twitter users could see what … Continue reading How To Use Twitter’s New “Moments” Feature For Your Business
People are much more likely to recommend brands that personalize customer service interactions. It’s “an an easy step that brands can take” to build relationships, Twitter researcher says. Martin Beck on August 14, 2015 That brands should be “human” on social media has become a cliche. Worse, in some cases, brands take the advice too … Continue reading Twitter’s Advice For Better Customer Service: Get Personal
VerticalResponseAugust 11, 2015 Looking for an easy and affordable way to promote your business? Try Vine. You can use this video-sharing app to create six-second videos to captivate your audience. We shared Six Reasons to Use Vine for Your Business in part one of this guide. In part two, we explain everything you need to … Continue reading How to Use Twitter’s Vine To Promote Your Business: Part III
VerticalResponseAugust 9, 2015 Showing will always trump telling. And if you can deliver the message quickly, even better. That’s why Vine is a powerful and creative way to promote your business. In the first of this three-part series, we covered Six Reasons to Use Vine for Your Business. Now we want to share with you how to … Continue reading How to Use Twitter’s Vine To Promote Your Business – Part II
VerticalResponseJuly 28, 2015 Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. Audience Insights provides small business owners with … Continue reading Twitter’s New Analytics: What You Need to Know
New ad tool will take the guesswork out of targeting people following live events on Twitter. Martin Beck on July 23, 2015 Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting, a new advertising feature to help brands and businesses reach people engaged with live … Continue reading Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences
Marisa SmithMay 5, 2015 If you’ve been paying any attention at all to Twitter, you’ve noticed a ton of new features and updates in the past year. Many of these features pose terrific marketing opportunities for your business. Lost in the swirling sea of Twitter features? Don’t know what’s out there or where to begin? … Continue reading The Essential Marketer’s Guide to Using Twitter’s Newest Features
