Mickie E KennedyApril 9, 2015 Believe it or not, Twitter is going to be turning 10 years old in 2016. Does that make anyone else feel old? And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs … Continue reading 13 Twitter Experts’ Advice for Your Small Business
Bob HutchinsApril 8, 2015 Twitter’s knocking off the competition, one by one. Last week saw the release of Periscope. At the same time, Meerkat announced $ 14 million in investment funding. But, as the following chart shows, Periscope quickly rose to the top: Third day. pic.twitter.com/xnBd27zTvC — Dan Frommer (@fromedome) March 29, 2015 This week, … Continue reading Twitter Launches Curator – Curation Platform To Defeat Storify?
The conversation around brands on Twitter may be more spammy than you think. With some brands seeing upwards of 75+% of discussion due to spam, marketers need to fine tune their metrics. Greg Finn on April 8, 2015 We’ve all seen the heaps of of spammy accounts and spam Tweets strewn across Twitter. But just … Continue reading Report: Nearly 10% Of Twitter Is Spam & Brands Have It The Worst
Sara LacconeApril 3, 2015 Okay. I’m a social media expert with a Master in Communications Management and I’m Italian. Combine the three and you will get an idea of the sort of reaction I have when I see some Twitter feeds that are not quite right. It seems to me there are lots of people … Continue reading Twitter: How NOT To Use It
In the ever-expanding push for more advertising space, Twitter is experimenting with ads within profile pages. Greg Finn on April 1, 2015 Twitter users should now be used to seeing targeted ads pop up in their stream. But how about on their own content? Re/code confirmed a new ad test that displays promoted tweets directly … Continue reading Twitter Begins Pushing Ads Within User Profile Pages
Andrew MoravickMarch 30, 2015 Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward … Continue reading Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble…If You’re Not Tweeting
Brenda TonMarch 30, 2015 If you’re running Twitter Ads and wondering why your cost per action is high, this post will show you how to use Twitter’s campaign reporting and analytics to deep dive, optimize, and refine your campaigns. In order to take advantage of these actionable insights, you must have Twitter’s conversion pixel installed. … Continue reading Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns
Christine SkiffingtonMarch 26, 2015 Twitter helps businesses engage in conversations and reach consumers in a casual environment. Engaging with your audience is more than fun; it increases brand awareness, positive reputation, and sales. Still, you might spend time cultivating an audience, only to find your followers giving you the social media cold shoulder. To maximize … Continue reading 5 Twitter Tricks to Boost Engagement
Denny McCorkleMarch 25, 2015 Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically active on social media, and continue to learn. However, … Continue reading Tweets on the Ground: Optimizing Twitter for Personal Branding
In another effort to boost engagement, Twitter is experimenting with a display of additional tweets in the right-rail of individual tweet pages. Martin Beck on March 23, 2015 Twitter has long struggled with how to make its site more sticky. One of the major criticisms over the years is that new users aren’t find enough … Continue reading New: Twitter Tests Suggestion Feature “You May Also Like”
