Google Home Turns Into Search, Discovery Tool For Coachella Music Festival by Laurie Sullivan @lauriesullivan, April 9, 2018 Google released on Monday a Google Assistant voice command — Hey Google, talk to Coachella — that allows music lovers to keep up with the happenings at the festival, which kicks off April 13. Most fans of Beyonce and Cardi … Continue reading Google Home Turns Into Search, Discovery Tool For Coachella Music Festival
Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign by Laurie Sullivan @lauriesullivan, March 13, 2018 REI, one of the nation’s largest consumer co-op and specialty outdoor retailers, has created an advertising campaign to secure its relationships with loyal customers and find new ones based on a social cause that was developed three … Continue reading Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign
Promoted Stickers marks Twitter’s latest attempt — and the latest example of a trend — to inject brands not only into people’s content feeds but into the actual content. Tim Peterson on August 15, 2016 Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also … Continue reading Twitter turns stickers into ads for brands, but won’t say how it’s charging for them
by Brian Sim November 23, 2015November 23, 2015 We’re familiar with the images – long lines of people huddled on the sidewalk outside big-box stores, viral footage of stampeding bargain shoppers. For consumers and retailers, these are the telltale Black Friday signs that the holiday shopping season has truly begun. Black Friday versus Cyber Monday … Continue reading When a Case of the Mondays Turns Out to be a Good Thing
In the coming months, the visual social network will open ad buying to more businesses and enable Facebook targeting. It also is adding new direct response ads. Martin Beck on June 2, 2015 Chukcha / Shutterstock.com Instagram is hitting the accelerator on its famously slow-speed advertising chase. Today, the Facebook-owned social network announced that after … Continue reading Instagram Turns Up The Volume On Its Ad Plans
The prepaid phone player knows you check your phone in the bathroom, and, in its new campaign, reassures viewers that this practice is perfectly acceptable. Steve Hall on April 10, 2015 In a slightly creepy come-to-daddy-esque effort to tout its $35 per month unlimited data plane, Boost Mobile, with help from 180LA, has launched a … Continue reading Boost Mobile Turns to Vine And YouTube With Creepy #ComeToData Videos
Adam WoodworthFebruary 22, 2015 Just how many networking groups should you belong to? I would contend that it is not as many as you think. As the Executive Director of the Children’s Museum in Oak Lawn, I get flooded with invitations to join various groups to network. Some of those groups are sincere while others … Continue reading When Networking Turns Into Notworking
