Tag Archives: TrueView

TrueView for action inventory extends to Google video partners

Inventory Management

New campaigns will be added into video partners automatically. Ginny Marvin on July 23, 2019 at 9:30 am Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after … Continue reading TrueView for action inventory extends to Google video partners →

TrueView audience engagement: Paid strategies to find fans and reduce waste

Marketing Platforms

Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Justin Rudolph on June 18, 2019 All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube … Continue reading TrueView audience engagement: Paid strategies to find fans and reduce waste →

Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Search Strategies

The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018   Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats  —  … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads →

YouTube 360-Degree Video Comes To TrueView Ads

YouTube

To encourage ad engagement, viewers can click a mouse or move their phones to experience video from all angles. Ginny Marvin on July 22, 2015 Brands can now promote YouTube’s relatively new 360-degree video format in TrueView ads. In March, YouTube began supporting 360-degree video uploads made with compatible 360-degree video cameras. The new TrueView ads can … Continue reading YouTube 360-Degree Video Comes To TrueView Ads →

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