Tag Archives: TrueView

Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018   Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats  —  … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

YouTube 360-Degree Video Comes To TrueView Ads

To encourage ad engagement, viewers can click a mouse or move their phones to experience video from all angles. Ginny Marvin on July 22, 2015 Brands can now promote YouTube’s relatively new 360-degree video format in TrueView ads. In March, YouTube began supporting 360-degree video uploads made with compatible 360-degree video cameras. The new TrueView ads can … Continue reading YouTube 360-Degree Video Comes To TrueView Ads