Amanda Fountain — May 23, 2019 — May 23, 2019 Whether you’ve been following the James Charles – Tati Westbrook influencer drama like a reality show or have no idea who these people are, you should care about what’s going on here. The short version: Tati Westbrook has a vitamin line. Her “close friend” and … Continue reading Disclosure, Transparency and Trust – A Story about Instagram and Influence
Tag Archives: Transparency
A transparency tool for Facebook advertisers is what marketers want most
Facebook has yet to deliver a “clearing-house solution” for advertisers, but marketers are ready for more transparency and measurement capabilities. Amy Gesenhues on May 8, 2019 Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security team, announced new content review policies, … Continue reading A transparency tool for Facebook advertisers is what marketers want most
How to Create a Culture of Transparency
Rick Goodman — May 3, 2019 Follow @DrRickGoodman — May 3, 2019 These days, a lot of us are skeptical about just how much we can trust the news, our politicians, and our social media feeds. At the very least, we’d like to be able to trust the people we work with—to be able to … Continue reading How to Create a Culture of Transparency
Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 by Laurie Sullivan @lauriesullivan, April 22, 2019 PX, which helps marketers search and acquire customers through leads in an open exchange, hopes to bring transparency to an industry veiled in secrecy. The goal is to provide marketers and sales professionals with more information about … Continue reading Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
Youtube and youth advertising: Oversight and transparency for our newest babysitter
Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also needed. Justin Rudolph on February 27, 2019 In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access … Continue reading Youtube and youth advertising: Oversight and transparency for our newest babysitter
Why Your Ecommerce Strategy Needs Facebook’s Ad Transparency Tools, Now
Brett McHale — October 18, 2018 — October 18, 2018 Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision. This has been … Continue reading Why Your Ecommerce Strategy Needs Facebook’s Ad Transparency Tools, Now
Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
Conor Bond — July 11, 2018 — July 11, 2018 For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a single dim light bulb,” I have some pretty cool news. … Continue reading Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
Why It’s Unusual to Improve Anything By Demanding Transparency
Liz Kislik — April 17, 2018 Follow @lizkislik — April 17, 2018 In organizations where employees generally trust their management and each other, you don’t hear many complaints about lack of transparency. But in other places, demands for transparency can take an ugly tone, and even become so entrenched that it seems as if everything … Continue reading Why It’s Unusual to Improve Anything By Demanding Transparency
Data-Sharing Customers Want Benefits, Not Just Transparency
Data-Sharing Customers Want Benefits, Not Just Transparency by Sean Hargrave , Staff Writer, February 16, 2018 Transparency is the key to getting people to become comfortable with sharing their data with organisations online. That’s the takeaway the press has taken from the latest DMA and Acxiom research into attitudes surrounding data sharing. It’s obviously a … Continue reading Data-Sharing Customers Want Benefits, Not Just Transparency
4 Reasons Why Transparency is Important
Michael Heller — December 20, 2017 — December 20, 2017 ulleo / Pixabay Your employees are in reality, the backbone of your company. Things wouldn’t run without them and your company relies on their happiness, engagement and productivity. And although the workforce is changing constantly, one thing that is abundantly clear is your workers want … Continue reading 4 Reasons Why Transparency is Important
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