June 26, 2025 Legacy companies with rich data are transformed by AI BY Alberto Prado When people think about artificial intelligence, they often picture sleek start-ups or futuristic labs. But what happens when AI meets a company that has been innovating for over 100 years? Unilever is one of the world’s largest consumer goods companies, home … Continue reading Legacy companies with rich data are transformed by AI
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution. Talisha Padgett on February 12, 2025 Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing … Continue reading 4 marketing ‘jobs to be done’ being transformed by genAI
By the end of 1964, Dylan yearned to break away permanently from the constraints of the folk genre—and from the notion of ‘genre’ altogether. BY The Conversation The Bob Dylan biopic A Complete Unknown, starring Timothée Chalamet, focuses on Dylan’s early 1960s transition from idiosyncratic singer of folk songs to internationally renowned singer-songwriter. As a music … Continue reading How Bob Dylan’s genre-bending transformed modern music
Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration. Chris Wood on June 28, 2024 Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week to share strategies and gains in making … Continue reading How M&M’s transformed ERP and commerce with composable architecture
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets. Chris Wood on October 3, 2023 Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke … Continue reading How Citizens Bank transformed content to meet changing customer needs
When customers flooded the help site, a change was necessary so that marketers could keep up with demand. Chris Wood on October 20, 2021 “Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at … Continue reading How Samsung transformed their customer experience with a new support site search
Bob Van Rossum — January 28, 2019 Follow @BobVR — January 28, 2019 Employee engagement is a constant work in progress for organizations. According to Gallup, only 34 percent of employees in the U.S. are engaged in their jobs, with 13 percent who are “actively disengaged”. While these numbers have improved over the years, there … Continue reading How Digital Has Transformed Employee Engagement Strategies and What CMOs Can Do About It
Mark Ellis — July 1, 2017 Follow @businessfiction — July 1, 2017 When Jason Fried decided to cut the workweek at his company from five days to four and continue to pay his employees the same salary, there were no doubt plenty of people questioning his sanity. How could any entrepreneur – no matter how … Continue reading How Deep Work Has Transformed My Life As a Freelancer
by Paul Nashawaty April 29, 2016 Follow @pnashawatyApril 29, 2016 In today’s connected world, and especially as customer expectations around digital engagements continue to rise, a robust digital presence is essential to business success. Has there been a day in the past year when you or your company didn’t use the internet? Doubtful. And the … Continue reading 5 Ways Businesses Will Be Transformed by Digital This Year
