Tag Archives: Traffic

Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

Yaniv NavotJune 30, 2015 The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a … Continue reading Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

What is the Difference Between Direct and Organic Search Traffic Sources?

Andrew MaceyJune 15, 2015 Understanding your website’s traffic is a fundamental step towards optimization.  When updating content, you must keep in mind who the audience will be and which offers will entice them.  Additionally, the quality of website visitors can change depending on their source.  For example, Paid Search traffic tends to be of higher … Continue reading What is the Difference Between Direct and Organic Search Traffic Sources?

Off-site Branding 101: How to Optimize Title Tags and Meta Descriptions to Generate Increased Traffic

Katey FerenziJune 14, 2015 Every time you type something into a search engine, the results you receive are a result of a series of title tags and meta descriptions. For online brands, it’s critical to properly customize and brand these tags. After all, they are essentially your organic search advertising offering, and you want them … Continue reading Off-site Branding 101: How to Optimize Title Tags and Meta Descriptions to Generate Increased Traffic

Using Pinterest to Drive Traffic & Sales for Your Business: Getting Found

Kate RoseJune 11, 2015 This is the second part of our new “killing it with Pinterest” series. If you missed the first one, which looked at clever use of special offers to drive traffic, you can find it here. For this article we’re going to be looking at getting your business, and more importantly your … Continue reading Using Pinterest to Drive Traffic & Sales for Your Business: Getting Found