ChatGPT Traffic Referrals To Publishers Rising by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2025 ChatGPT continues to push referral traffic to news publisher sites, but not enough to counter declines in clicks from users who increasingly get news from AI-powered search results, according to a report released this week. Between January 2024 and May … Continue reading ChatGPT Traffic Referrals To Publishers Rising
You likely won’t find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider. MarTechBot on June 16, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What are the important metrics to watch as organic search traffic evolves?
Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences. Danny Goodwin on May 23, 2025 Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates, and organic traffic to websites. But a new Siege Media report may have found a silver … Continue reading LLMs, AI Overviews may be quietly driving homepage traffic
How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content Brian Hart May 20, 2025 Don’t let valuable content sit idle – reviving old blog posts is one of the most effective (and underused) SEO strategies. Instead of churning out new content nonstop, updating existing posts … Continue reading How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content
Search Traffic Down 10%: What’s Happening And Where It’s Going by Laurie Sullivan , Staff Writer @lauriesullivan, May 8, 2025 Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance. AI, algorithms, and platform changes are being blamed for declining visibility, but the real issue is … Continue reading Search Traffic Down 10%: What’s Happening And Where It’s Going
Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more. Alan K’necht on April 10, 2025 AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a … Continue reading How AI is changing the rules of web traffic
Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2025 Google has expanded access to its AI Mode search beyond Google One AI Premium subscribers in the U.S. The lack of links to businesses will become a challenge for all when … Continue reading Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic
Optimize your GA4 data by tackling unassigned traffic. Learn the causes, solutions and actionable steps to improve traffic attribution. Dan Taylor on February 4, 2025 Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Here’s why it happens and how you can resolve … Continue reading How to resolve unassigned traffic in GA4
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Danny Goodwin on February 4, 2025 Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s … Continue reading ChatGPT growing as a traffic referrer, reshaping search behavior, report says
AI And Voice Queries Challenging Search Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, December 30, 2024 How can advertisers accurately monitor the incremental impact of media spend and activity on campaign performance if search does not drive traffic? Some advertisers, but not all, have identified that less online referral traffic is being driven from Google Search … Continue reading AI And Voice Queries Challenging Search Traffic
