Tag Archives: trade

Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS

Kristen Deyo September 1, 2020 If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. In fact, SaaS marketers have some creative ways to help maximize … Continue reading Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS

Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Is Buy & Hold Investing Still Cool? 5 Great Reasons To Invest Not Trade

Barry David Moore — September 11, 2019 — September 11, 2019 What is a Buy and Hold Investor? A Buy & Hold Investor is a long-term investor who wants to accumulate assets and income over a 10 to 40-year time frame, with the minimum of effort. In recent times Buy & Hold has become unfashionable, … Continue reading Is Buy & Hold Investing Still Cool? 5 Great Reasons To Invest Not Trade

Why Professional Trade Organizations Need a Complete Revamp – and 5 Ideas on How to Do It

Arik Hanson — September 26, 2018 — September 26, 2018 Professional trade associations are under fire. In fact, they have been for some time. Organizations like IABC, PRSA and AdFed are struggling to find their place in this new, highly competitive world of professional development and networking. The common challenges? “We need more members.” “We … Continue reading Why Professional Trade Organizations Need a Complete Revamp – and 5 Ideas on How to Do It

The worlds of brand and trade marketing need to unite

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. Andrew Waber on August 23, 2018   There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing … Continue reading The worlds of brand and trade marketing need to unite

Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say

Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say by Laurie Sullivan  @lauriesullivan, May 1, 2018 Four media industry trade associations want Google to adjust its position when it comes to privacy and data protection. The controversy is centered on the European Union General Data Protection Regulation (GDPR), which the EU will begin enforcing … Continue reading Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say

B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth

LB Wales IV — June 4, 2017 Follow @lbwalesiv— June 4, 2017 B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a … Continue reading B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth