Tag Archives: Touts

Google touts ROI of AMP display ads, adding they perform best on AMP web pages

Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page. Robin Kurzer on February 20, 2019 Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on non-AMP web pages, Google said Wednesday. The company also found that its AMP display … Continue reading Google touts ROI of AMP display ads, adding they perform best on AMP web pages

YouTube Touts ‘Responsibility’ At NewFront

YouTube Touts ‘Responsibility’ At NewFront by Alex Weprin , May 4, 2018 At YouTube’s NewFront presentation (which the company calls its “Brandcast”) Thursday evening, the Google-owned video platform sought to reassure advertisers that it was a safe, effective place to spend their budgets.  In her opening remarks at Radio City Music Hall, YouTube CEO Susan … Continue reading YouTube Touts ‘Responsibility’ At NewFront

Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update

Company updates How Google Fights Piracy document, announces new anti-piracy measures. Matt McGee on October 17, 2014 Against what seems like an almost constant string of accusations that it’s not doing enough to prevent online piracy, Google today touted recent progress on that front today with an updated version of its How Google Fights Piracy … Continue reading Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update