By Danielle Forget, Published November 12, 2014 It’s the most wonderful time of the year, marketers. It’s shopping season! From the eager parents getting all their Christmas shopping done early, to the shopping enthusiasts counting down the days until those Black Friday promotions. People are gearing up to shop, and they’re gearing up to shop … Continue reading 5 Tips for Tackling Marketing’s Busiest Time of the Year
By Jennifer Kardell, Published November 12, 2014 Why Pinterest Is The Most Missed SMM Opportunity And How To Use It Effectively Over the last year, Pinterest has gained a lot of traction with the online community, and businesses are beginning to recognize the platform as a viable medium to reach out to customers. Although it … Continue reading 5 Tips For Using Pinterest For Business
By Jeff Korhan, Published November 12, 2014 The customer experience is a hot topic in business circles these days. I find that interesting because understanding, orchestrating, and naming that experience has always been smart marketing. Once again, what’s old is new again. In many ways your process for delivering exceptional customer experiences is your business … Continue reading 3 Tips For Branding Your Customer Experience
By Wolfram van Wezel, Published November 12, 2014 “Success is where preparation and opportunity meet,” said Bobby Unser, who is one of the ten drivers to win the Indianapolis 500 three or more times. His words not only apply to finishing first on a racetrack, but also to sales people who strive for first-place results … Continue reading 5 B2B Cold Calling Tips That Achieve Sales Results
By Craig Ferrara, Published November 12, 2014 We all know how quickly B2B inside sales reps can get discouraged when the first few people they call on an inbound prospecting list end up being grad students doing research, people no longer working with the company, or contacts that don’t exist at all. Although they … Continue reading 3 Tips For Managing Inbound Prospecting Lists
By Mickie E Kennedy, Published November 12, 2014 Next to press releases, email marketing is one of the toughest things to get exactly right in PR. In fact, it’s safe to say many businesses out there have experienced painful growing pains while they figured it out. Many still struggle with it. Why? Because it’s very … Continue reading Email Marketing Tips To Learn From The Pros
By Dan Shewan, Published November 11, 2014 In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when … Continue reading 5 Productivity Tips And Tools For Lazy Content Marketers
By Gerry Moran, Published November 11, 2014 Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our annual content marketing planning. Rather, the new quote should be “Simple is as simple does.” Simplification is the new innovator. Simplification is the new disruptor. … Continue reading 7 Must-Read Tips To Simplify Content Marketing Planning In 2015
By Vishal Pindoriya, Published November 8, 2014 No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy sucks. Fortunately, when it comes to raising the engagement level on your social media posts, the answers … Continue reading 10 Copywriting Tips To Drive More Engagement On Social Media
By Lucy Hardaker, Published November 7, 2014 Excited to get your 2015 content marketing budget and plans signed off? Us too! 58% of B2B marketers are planning to increase their content marketing budget over the next 12 months. But with more budget, comes more content – 70% of B2B Marketers are creating more content than … Continue reading 2015 Content Trends: Top Tips for Spending Your Budget Wisely
