How difficult is B2B selling today? Ask any sales professional and be prepared to settle in for a conversation that will take you on a journey that starts with how customers don’t have time to see them and that price enters into every conversation, and ends with how the organizations they work for demand more … Continue reading It’s Time to Rethink B2B Sales
It’s been a long day. I’m more than ready to close the laptop lid and head out in search of ‘me’ time. I feel I’ve earned it. But I need to do one last check of my inbox so I don’t start tomorrow with a pile to read through. What’s this… a survey request? Oh … Continue reading Your Surveys Are Wasting Customers’ Time
You know you should take regular breaks during the workday, but did you know they should be exactly 17 minutes long? By Rachel Gillett It turns out going hard for eight hours straight every day isn’t the best way to get work done. Contrary to the popular convention of working ourselves to exhaustion, researchers from … Continue reading The New Habit Challenge: Work The Exact Amount Of Time Science Tells Us To
You think you have the perfect landing page, complete with compelling content, a motivational call to action and graphics that drive the point home. Yet it isn’t converting and you aren’t sure why. There are hundreds of reasons why landing pages don’t convert. Fortunately, testing can often reveal these problems so you can make adjustments. … Continue reading A/B Testing: The Way to Get Landing Pages Right Every Time
If you’re wanting to be told some new time management skills you have return to the proper place. You will learn my four step method to increasing your productivity virtually overnight. These strategies will be implemented instantly and you’ll begin seeing results nearly instantly. Follow these methods, observe the results and begin obtaining more out … Continue reading Learning Time Management Skills
Email remains one of the most effective and versatile channels available to marketers. One of its main strengths is the variety of goals that can be achieved through email, including sales, customer service or aftersales. Each different campaign may have slightly different KPIs, but there are some that are universally applicable. Here I’ll summarise some … Continue reading Seven basic email marketing metrics you should be tracking
There’s a social media shakeup, and while organic social content seems to be in the cross-hairs (ahem, Facebook), ClickZ speakers pointed out that paid campaigns are also being impacted by these trends. Jay Hawkinson, the Senior Vice President of Emerging Products at SIM Partners, started by addressing the elephant in the room: Organic social content … Continue reading Get more out of your paid social media marketing: Tips from #CZLNY
The sound of a phone click used to make my stomach drop. Sales calls can be one of the scariest new things to learn as a new employee or business owner. But while a sales call is not always necessary and should only be used in the right context, getting it right is critical. Here … Continue reading 7 Ways To Master Your Fear Of Sales Calls
It’s no secret that the popularity of marketing automation has been growing. Once thought the exclusive domain of larger than life firms, the marketing strategy and software has become increasingly accessible to smaller firms. But what exactly is Marketing Automation? Marketing Automation in a Nutshell In short, it allows marketers to build a user profile … Continue reading Marketing Automation Best Practices
Wealth Matters: The top 10 financial planning mistakes How otherwise smart people make bad investment decisions By Bruce Dzieza I’ve been working with people and their money for over 30 years and there are some very basic mistakes I see folks make. Many of these seem like no-brainers, but in reality they are issues that … Continue reading The top 10 financial planning mistakes
