Dive into the nuances of responsible media buying that balances brand safety and support for credible journalism, DEIB and sustainability. Angelina Eng on June 7, 2024 As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into … Continue reading Marketers, it’s time to walk the walk on responsible media
Shenmue fans are on the move again, this time taking out a Times Square ad Owen Good Gaming Editor (US) You’ve really gotta hand it to Shenmue fans. Few video game fandoms have been this persistent in efforts to keep alive a cult hit. Their latest action: Renting out a video board in New … Continue reading Shenmue fans are on the move again, this time taking out a Times Square ad
Twitch is raising US subscription prices for the first time Monthly Tier 1 memberships will go up by $1 in July. will shanklin Updated Tue, Jun 4, 2024 Twitch Twitch is joining Spotify, Max, Peacock, Crunchyroll, EA and other content services in everyone’s favorite corporate trend of raising subscription prices (almost as fun as … Continue reading Twitch is raising US subscription prices for the first time
May 13, 2024 Will inflation meet the 2% target? The Fed needs more time to figure it out Jerome Powell said that the Fed was not yet confident that inflation was returning to its 2% target. BY Associated Press The sharp interest rate hikes of the past two years will likely take longer than previously expected … Continue reading Will inflation meet the 2% target? The Fed needs more time to figure it out
May 12, 2024 The future of gambling is online—but it will take time to get there The industry cites several challenges to wider approval of internet casino gambling. BY Associated Press Internet casino gambling is legal in only a handful of states, but the industry is convinced it is the future of betting, even as some … Continue reading The future of gambling is online—but it will take time to get there
May 07, 2024 Why these 3 employees decided to go back to the office full time The return to office debate often pits employees against bosses, but some workers are choosing to go back to the office. Here’s why. BY Lisa Rabasca Roepe As soon as the COVID-19 vaccine became available, some companies started mandating that … Continue reading Why these 3 employees decided to go back to the office full time
May 06, 2024 Warren Buffett cautions shareholders AI scams could be the ‘growth industry of all time’ The ‘Oracle of Omaha’ reissued caution at the annual shareholder meeting. BY Associated Press Warren Buffett cautioned the tens of thousands of shareholders who packed an arena for his annual meeting that artificial intelligence scams could become “the growth … Continue reading Warren Buffett cautions shareholders AI scams could be the ‘growth industry of all time’
Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It’s a struggle. Kim Davis on April 25, 2024 In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of … Continue reading SMBs are investing more time and resources in marketing
Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients. Brian McKenna on April 25, 2024 Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously hurt performance. Fortunately, there’s an alternative that can help you with this. … Continue reading How to produce brand-approved email designs on time and on budget
April 24, 2024 Too many women are working through their high menstrual pain instead of taking the time off they need Inequality is about more than just pay. A new survey reveals stark realities for women at work across 10 different countries. BY Shalene Gupta The gender wage gap has narrowed to women earning 92 cents … Continue reading Too many women are working through their high menstrual pain instead of taking the time off they need
