Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It’s a struggle. Kim Davis on April 25, 2024 In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of … Continue reading SMBs are investing more time and resources in marketing
Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients. Brian McKenna on April 25, 2024 Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously hurt performance. Fortunately, there’s an alternative that can help you with this. … Continue reading How to produce brand-approved email designs on time and on budget
April 24, 2024 Too many women are working through their high menstrual pain instead of taking the time off they need Inequality is about more than just pay. A new survey reveals stark realities for women at work across 10 different countries. BY Shalene Gupta The gender wage gap has narrowed to women earning 92 cents … Continue reading Too many women are working through their high menstrual pain instead of taking the time off they need
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. Ryan Phelan on April 17, 2024 Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so … Continue reading It’s time to turbocharge our path to email innovation
For Cortico-X’s Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes. Kim Davis on March 20, 2024 “It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and … Continue reading It’s time to unleash your CX activists: The MarTech Conference day two keynote
Twitch is increasing channel subscription prices for the first time Some tiers will soon be more expensive in the UK, Canada, Australia and Turkey. Kris Holt Tue, Feb 20, 2024 REUTERS / Reuters Amazon has been looking to bolster Twitch’s bottom line for a while. After laying off around 500 workers and reducing how … Continue reading Twitch is increasing channel subscription prices for the first time
Users crave more private, exclusive communities — and it’s a golden opportunity for marketers to connect in a new meaningful, insight-driven way. Taylor Peterson on February 9, 2024 It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality … Continue reading Why now is the time to pay attention to micro-communities
Use these tips to create more effective email surveys and review requests your customers will want to open and complete. Kath Pay on February 5, 2024 Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the … Continue reading Why it’s time to rethink your feedback emails and how to do it right
By Brian Honigman January 06, 2024 You’re not taught in school that being a freelancer is even an option to consider. As a result, it’s a less clearly defined career trajectory. A common misconception with freelance is that it’s primarily a stopgap for professionals to leverage in between full-time roles or a side hustle … Continue reading Going freelance full time in 2024? Here’s how to make it work
By Stephanie Vozza November 24, 2023 Many of us feel emotionally and physically drained at the end of the day. Maybe you cope by relying on caffeine to get you through the afternoon. Or perhaps you zone out to Netflix when you get home from work. We all feel drained sometimes, but it can … Continue reading Tired all the time? Here are the 3 things draining your energy
