In a surprising development, Google’s global search market share was less than 90% for the final three months of 2024. Danny Goodwin on January 14, 2025 Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% … Continue reading Google’s search market share falls below 90% for first time since 2015
Most change management is stunningly ineffective. Here’s a middle-out approach that could improve your outcomes. Mike Pastore on January 2, 2025 Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort … Continue reading It’s time for a better approach to change management in marketing
January 02, 2025 The next time you get laid off, it could be via text or email Employers have gotten plenty of bad press for botching layoffs. But some companies may be doubling down on a more impersonal approach to job cuts. BY Pavithra Mohan Since the pandemic normalized hybrid work and virtual communication, a number … Continue reading The next time you get laid off, it could be via text or email
The goal of excellent time management shouldn’t be to achieve maximum productivity and perfection. That approach is a recipe for fleeting satisfaction amid anxiety and shame. BY Next Big Idea Club Kendra Adachi is the host of The Lazy Genius Podcast and the New York Times bestselling author of two books, The Lazy Genius Way and The Lazy Genius Kitchen. The goal of … Continue reading Forget greatness. Manage your time like a lazy genius
2025 will be tough, but it’s time to be able to answer the C-suite’s questions about the role marketing plays in the GTM eco-system. Mark Stouse on December 17, 2024 2025-26 will be the years when what you don’t know will really, really hurt you. That’s a generally true statement, but it’s especially true … Continue reading It’s time for B2B marketing to understand its GTM role
Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here’s how. Alicia Arnold on October 30, 2024 If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out. Just like cleaning out a closet, garage … Continue reading Is it time to clean out your martech stack?
Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity. Scott Gillum on October 24, 2024 There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you … Continue reading Marketers should make time for time management
October 09, 2024 Swiss court sides with watchmaker’s rule forcing employees to take bathroom breaks on their own time In its ruling, the court wrote that, ‘Swiss law does not mention the right of employees to go to the toilet, even though this is a basic physiological need.’ BY Associated Press A court in Switzerland — … Continue reading Swiss court sides with watchmaker’s rule forcing employees to take bathroom breaks on their own time
September 15, 2024 It’s time to embrace the career pivot Switching jobs—as well as changing industries—can be scary. But both are a natural part of many peoples’ career trajectories, and might offer you the refresh you need. BY Julia Herbst Contributor Judith Humphrey has had a number of jobs over the course of her professional life. … Continue reading It’s time to embrace the career pivot
Third-party cookies will become less reliable and less common, but let’s not forget why they exist in the first place. Greg Krehbiel on August 30, 2024 Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s … Continue reading It’s time to re-think our rejection of third-party cookies
