2025 will be tough, but it’s time to be able to answer the C-suite’s questions about the role marketing plays in the GTM eco-system. Mark Stouse on December 17, 2024 2025-26 will be the years when what you don’t know will really, really hurt you. That’s a generally true statement, but it’s especially true … Continue reading It’s time for B2B marketing to understand its GTM role
Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here’s how. Alicia Arnold on October 30, 2024 If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out. Just like cleaning out a closet, garage … Continue reading Is it time to clean out your martech stack?
Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity. Scott Gillum on October 24, 2024 There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you … Continue reading Marketers should make time for time management
October 09, 2024 Swiss court sides with watchmaker’s rule forcing employees to take bathroom breaks on their own time In its ruling, the court wrote that, ‘Swiss law does not mention the right of employees to go to the toilet, even though this is a basic physiological need.’ BY Associated Press A court in Switzerland — … Continue reading Swiss court sides with watchmaker’s rule forcing employees to take bathroom breaks on their own time
September 15, 2024 It’s time to embrace the career pivot Switching jobs—as well as changing industries—can be scary. But both are a natural part of many peoples’ career trajectories, and might offer you the refresh you need. BY Julia Herbst Contributor Judith Humphrey has had a number of jobs over the course of her professional life. … Continue reading It’s time to embrace the career pivot
Third-party cookies will become less reliable and less common, but let’s not forget why they exist in the first place. Greg Krehbiel on August 30, 2024 Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s … Continue reading It’s time to re-think our rejection of third-party cookies
August 25, 2024 How to reclaim a few hours of meeting time a week (and still get more done) Here’s how to figure out when a meeting could be an email, how to trim your meeting times down, and which gatherings to cut all together. BY Kathleen Davis Welcome to Work Smarter, Fast Company‘s newsletter on … Continue reading How to reclaim a few hours of meeting time a week (and still get more done)
August 20, 2024 The nation’s biggest teachers’ union is in a stalemate with its own employees at the worst possible time The NEA’s six-week lockout of its employee union is delaying its ability to rally its members behind former member Tim Walz. BY Rainesford Stauffer In early July, amid contract negotiations, employees of the National Education … Continue reading The nation’s biggest teachers’ union is in a stalemate with its own employees at the worst possible time
Apple has reached a contract agreement with unionized US retail employees for the first time Workers in Towson, Maryland will vote on the tentative agreement next month. cheyenne macdonald Sun, Jul 28, 2024 IAM CORE Apple and the unionized employees at its Towson, Maryland retail store have reached a tentative agreement that could … Continue reading Apple has reached a contract agreement with unionized US retail employees for the first time
July 22, 2024 Honeywell International CEO Vimal Kapur’s leadership style is shaped by his time in the field How this bureaucracy-bashing CEO is on a quest for radical simplicity. BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches … Continue reading Honeywell International CEO Vimal Kapur’s leadership style is shaped by his time in the field
