SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line. Greg Gifford on December 5, 2017 You’d think that after a year or so … Continue reading It’s time to change your SEO reports!
Laura Patterson — November 29, 2017 Follow @LauraVEM — November 29, 2017 PublicDomainPictures / Pixabay In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. Later, along with colleague Al Reis, he popularized the concept with their bestselling book under the title, Positioning – The Battle for … Continue reading When Is It Time to Embark on Repositioning?
As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators. Tony Toubia on November 20, 2017 As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may … Continue reading Time is running out: Engage those holiday shopping stragglers
Has programmatic put great creative on the back burner? Columnist John Nardone explains why agencies need to put creative at the forefront of their efforts again. John Nardone on November 15, 2017 Call me a curmudgeon. When I was coming up through the advertising industry, it was creative that drove the campaign. Creative development … Continue reading It’s time for creative to retake center stage
Chrystie Vachon — November 15, 2017 — November 15, 2017 lukasbieri / Pixabay If your dream is to leave a full-time job and become a subscription box entrepreneur, this blog post is for you! Not only will it give you the motivation to pursue your passion, but also provide you with a practical approach to … Continue reading How to Start A Subscription Box While Having a Full Time Job
Cyrus Vanover — November 15, 2017 Follow @https://twitter.com/cyrusvanover — November 15, 2017 Free-Photos / Pixabay You can’t do everything yourself, so stop trying. It’s been a long but rewarding week. Your business is doing very well and sales have exceeded projections by a comfortable margin. Your sales staff is all smiles as the day comes … Continue reading 9 Things Small Businesses Can Outsource to Save Money and Time
Sahail Ashraf — November 9, 2017 Follow @BizGrowInsights — November 9, 2017 Okay, hashtags are not a new invention, and we have all seen how they can be used to a brand’s advantage. We also know how hashtags can go horribly wrong (but this is not likely to happen to any digital agency that has … Continue reading The One Question You Should Ask Every Time You Consider Using Hashtags In Your Brand’s Posts
Serenity Gibbons — November 8, 2017 — November 8, 2017 nile / Pixabay If you’re in business long enough, you’ll eventually run across those clients who never pay on time. If you have to deal with customers who don’t pay on time all the time, this post will help you. In certain industries, you’ll find … Continue reading How Do You Deal With Customers Who Don’t Pay On Time?
Virginia Franco — November 5, 2017 QuinceMedia / Pixabay Second only to the first few months of the new year, Fall is the 2nd best time to capitalize on a strong market — and a company in hiring mode. According to Career Sidekick blogger Biron Clark, hiring tends to occur in waves. … Continue reading Want Timing to Work to Your Advantage During Your Job Hunt? Consider the Time of Year
John Rampton — November 2, 2017 — November 2, 2017 I’m going to say something that’s probably not very popular; I can’t stand networking. It’s not that I’m antisocial or hate attending networking events. As long as they have a purpose, like an awesome speaker or training sessions, I’m game. If people will be there … Continue reading Stop Wasting Your Time On Networking Events
