Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success. Anu Adegbola on December 26, 2024 Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users … Continue reading Google tightens ad policies to align with Search spam rules
TikTok now has stricter teen ad targeting rules and has also made it easier for advertisers to comply with AI disclosure requirements. Anu Adegbola on July 10, 2024 TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and … Continue reading TikTok tightens restrictions on teen ad targeting, boosts AI transparency
Report says new hires must be justified in terms of strategic objectives. Greg Sterling on July 14, 2015 Long known for its lavish benefits and liberal hiring, Google is tightening its belt as it matures and revenue growth slows. The Wall Street Journal (WSJ) is reporting that the company is “curbing hiring and seeking ways to … Continue reading Google Tightens Its Belt As Company Growth Slows
Sponsors’ brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google. Martin Beck on February 19, 2015 YouTube says it regularly sends checks to 15 million creator partners, sharing the wealth from the network’s rapid growth, a 50% year over year increase in viewership for the … Continue reading YouTube Tightens Rules For Brand-Sponsored Videos
