Jock Breitwieser December 16, 2020 In our last article, we showed you some good ways to identify and find prospects through LinkedIn, and we touched on engaging with them. Today, we want to focus on the engagement part and expand on processes and strategies you can put in place for engaging with your targets on … Continue reading 5 Tips for Engaging with Prospects Through LinkedIn
Sammy Courtright December 16, 2020 Let’s face it, 2020 has been a year of upheaval and adjustment, and that includes trying to successfully adapt to working from home. For many, myself included, there have been times where it’s been difficult to focus and stay productive and challenging to make the new work-from-home routine feel comfortable. … Continue reading These Remote-Work Survival Hacks Will Get You Through the Rest of the Pandemic (and Beyond)
Experienced leadership with hands on marketing operations experience matters. Rodric Bradford on November 18, 2020 Many marketing teams are preparing to negotiate software contracts that expire on Dec. 31, or are already in the middle of doing so, and this in a climate where marketers are looking for quick wins, and vendors are more eager … Continue reading Finding value through negotiation with martech vendors
Lauren McHugh November 11, 2020 Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today’s digital marketplace requires content that fits into every channel, draws audiences in and keeps them engaged, and guides potential customers to find their perfect solution. No other type … Continue reading Create Demand Through Video Marketing
Paul Keijzer October 31, 2020 As restrictions are loosened, most countries experience a second wave of COVID-19. Business leaders face unprecedented challenges as they navigate uncharted waters in this environment of uncertainty and ambiguity. Organisations around the world take swift action to prepare themselves for yet another looming financial fallout. This goes to show that … Continue reading Leading Through Uncertainty: 3 Ways to Deal with Ambiguity
Guy Yehiav October 30, 2020 The societal effects of the COVID-19 pandemic have been repeatedly characterized by a pair of terms that, at this point, we’re all likely a little tired of reading. Unprecedented is the first that comes to mind, followed by A New Normal as a close second. While it’s accurate that the … Continue reading Leading a Tech Company Through COVID-19
Liz Kislik October 22, 2020 In many companies today, both employees and leaders are fearful about the future. It may not be clear which direction to take, how to get there, or how to get the resources you need — and that’s before considering whether you’ll get cooperation from your team. It’s not practical … Continue reading How to Help Your Team Plan Its Way Through a Tough Time
Larisa Bedgood October 8, 2020 Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers … Continue reading How Do Consumers Engage with Brands Through Email?
Ian Dainty September 29, 2020 As we work our way through this pandemic, and by all indications so far, it looks like we are about to enter a second wave. As such, it is important to ensure that as a leader, you can lead your company through this entire crisis. There are many ideas that … Continue reading 4 Leadership Ideas For Leading Through a Crisis
Christine Fisher, @cfisherwrites September 2, 2020 While news podcasts are increasingly popular, most focus on national and global news. It tends to be harder to find local news, especially in an on-demand, audio format. Google wants to change this. Today, it announced plans to bring Your News Update to Google Podcasts and to make it … Continue reading Google makes it easier to find local news through Podcasts and Assistant
