One In Three B2B Marketers Cite Data As Critical Challenge by Laurie Sullivan @lauriesullivan, Yesterday Dun & Bradstreet has released its fifth annual Data-Driven Marketing and Advertising Outlook, which found that 88% of B2B marketers believe they should focus on the customer experience (CX) similar to their B2C counterparts. One-quarter of respondents feel they lag behind their … Continue reading One In Three B2B Marketers Cite Data As Critical Challenge
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CCPA will take effect in about three months but will consumers really care?
If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019 The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care?
What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts
Ana Gotter — July 25, 2019 Follow @ana_gotter — July 25, 2019 mohamed_hassan / Pixabay We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement … Continue reading What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts
Voice Search Study Ties Answers To Top Three Organic Results
Voice Search Study Ties Answers To Top Three Organic Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2019 There are several main factors that influence the answers Google Assistant returns from voice search queries. Performance factors range from speed, device, and ranking in search engine queries to page score, trust score, high-quality backlinks, keywords … Continue reading Voice Search Study Ties Answers To Top Three Organic Results
Three Questions to Ask Yourself Before Starting a Business
Kara Perez — May 20, 2019 — May 20, 2019 If you’re excited about starting a business, congrats! Charting your own professional course is very exciting and can be a huge source of joy and money in your life. But it’s not for everyone. And many people try to turn a passion of theirs into … Continue reading Three Questions to Ask Yourself Before Starting a Business
Iterable Debuts Three New Products For Fostering Marketing Teamwork
Iterable Debuts Three New Products For Fostering Marketing Teamwork by Ray Schultz , April 24, 2019 Iterable, the provider of a cross-channel engagement platform, has unveiled several new products and channels at its Activate conference. The company, which raised $50 million in funding in March, is “committed to democratizing growth by helping all teams across … Continue reading Iterable Debuts Three New Products For Fostering Marketing Teamwork
Three Ways To Think About Conversational Artificial Intelligence
Three Ways To Think About Conversational Artificial Intelligence by Marc Ferrentino , Op-Ed Contributor, April 1, 2019 If you’re running a business in 2019, you know consumers use a greater number and variety of technologies to search and find your information about your business. But few businesses understand how scattered their brand information is across … Continue reading Three Ways To Think About Conversational Artificial Intelligence
Three brands still killing it on Facebook
Lest you forget why we’re all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network. Mark Traphagen on April 17, 2018 In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow … Continue reading Three brands still killing it on Facebook
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
You don’t have to be Amazon, Facebook or Google to turn insights into actions. If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
Three ways AI will revolutionize email marketing
The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today. Kyle Henderick on February 13, 2018 Not only is artificial intelligence (AI) one of the hottest topics in the media … Continue reading Three ways AI will revolutionize email marketing
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