Tag Archives: threaten

Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

Kremlin’s Influence On Yandex During Lockdown Could Threaten Its Existence by Laurie Sullivan  @lauriesullivan, May 11, 2020 If there’s any doubt of the Kremlin’s dominance over companies that are doing business in Russia, take another look at Yandex. The Russian search company, most often compared to Google, is looking to reinvent some services to survive, … Continue reading Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

Is personalization working? Budgets are increasing, but martech challenges threaten future investments

Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives. Amy Gesenhues on January 21, 2020  In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed … Continue reading Is personalization working? Budgets are increasing, but martech challenges threaten future investments