By Stephanie Vozza October 26, 2023 Whether it was lifeguarding at a local pool, manning the drive-through at a fast-food chain, or babysitting the neighbor’s kid, you probably remember your first job. While you likely took it to make money, early roles often came with valuable life lessons, too (although you may not have … Continue reading Your LinkedIn profile isn’t complete without this one thing
74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study. Chris Wood on October 24, 2023 Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to … Continue reading How consumers are contacting brands on social media this holidays
A brief look at the incredibly high costs of building, training and operating AI, along with our roundup of this weeks martech-related releases. Constantine von Hoffman on October 12, 2023 The cost of building, training and operating AI is enormous. At SemiAnalysis, Dylan Patel and Afzal Ahmad estimate it cost Google more than $ 100 … Continue reading This week’s AI-powered martech releases
A new study finds 75% of marketers preferred the human or human-aided execution of a creative brief over the AI version. Constantine von Hoffman on October 5, 2023 Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according … Continue reading This week’s AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on September 28, 2023 Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when … Continue reading This week’s roundup of AI-powered martech releases
This Is What An Advanced Attribution Model Looks Like by Laurie Sullivan , Staff Writer @lauriesullivan, September 21, 2023 Advanced attribution frameworks become more important as the advertising industry moves into channels that do not have the ability to click on media — at least for now — such as connected television (CTV) and generative artificial … Continue reading This Is What An Advanced Attribution Model Looks Like
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on September 21, 2023 Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five … Continue reading This week’s AI-powered martech releases
By Sam Becker September 15, 2023 While the average American may need to earn upwards of $230,000 to feel financially secure, new data shows that those comprising the lower layers of the income strata need only a fraction of that to feel comfortable. Research from Atticus—a company that helps connect people in crisis with … Continue reading Americans who aren’t making this minimum salary could face ‘severe’ mental health issues
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news. Constantine von Hoffman on September 14, 2023 Adobe finally moved Firefly out of beta and into its products, Salesforce added a chatbot to all of its apps and Amazon gave sellers a … Continue reading Adobe, Amazon and Salesforce in this week’s AI martech releases
HubSpot and Salesforce weren’t the only companies with new AI implementations this week. Here’s a roundup of the others. Constantine von Hoffman on September 8, 2023 The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games … Continue reading This week’s AI-powered martech releases
