Tag Archives: ThirdParty

Google To Disable 1% Of Third-Party Cookies In Chrome

Google To Disable 1% Of Third-Party Cookies In Chrome by Laurie Sullivan  @lauriesullivan, May 18, 2023 Google plans to deprecate third-party cookies for 1% of Chrome users in the first quarter of 2024 to support developers conducting real-world experiments that assess  readiness and effectiveness without third-party cookies. To prepare for a web without third-party cookies, … Continue reading Google To Disable 1% Of Third-Party Cookies In Chrome

Twitter may have deliberately cut off third-party app access

Twitter may have deliberately cut off third-party clients like Tweetbot   Igor Bonifacic @igorbonifacic Twitter appears to have deliberately cut off third-party clients from accessing its API. Since Thursday evening, many of the most popular apps you can use to scroll Twitter without going through the company’s own software, including Tweetbot and Twitterrific, have not … Continue reading Twitter may have deliberately cut off third-party app access

Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors

A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes. Kim Davis on September 14, 2022 B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the … Continue reading Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns by Laurie Sullivan  @lauriesullivan, June 22, 2022 Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its ID Fusion solution. The company commissioned PwC to work with OMD Norway and … Continue reading Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns

Third-Party Cookies: Then, Now And How To Move Forward

Third-Party Cookies: Then, Now And How To Move Forward by Alvin Glay , Op-Ed Contributor, November 5, 2021 Marketing professionals currently find themselves in a position where consumers and governments will no longer tolerate some of the tracking technologies and strategies that have historically been standard practices for brands, corporations, and agencies.Why are third-party cookies … Continue reading Third-Party Cookies: Then, Now And How To Move Forward

Third-Party Cookie Deprecation Could Reduce Workforce

Third-Party Cookie Deprecation Could Reduce Workforce by Laurie Sullivan , Staff Writer @lauriesullivan, November 4, 2021 Lotame on Thursday released findings from a survey of more than 200 U.S. publishers and advertisers fielded in September 2021. Findings from Lotame’s survey suggest 48% of publishers think they will likely need to reduce their workforce due to revenue … Continue reading Third-Party Cookie Deprecation Could Reduce Workforce

4 Third-Party Tools You Can Use to Gain Powerful Instagram Analytics Insights

Rafaella Aguiar October 5, 2021 Tracking Instagram analytics is an absolute must for every business that markets itself on Instagram. Analytics help you understand how your posts are performing and what your audience wants to see. And when you know that, it’s easy to post the content people want so your account — and your … Continue reading 4 Third-Party Tools You Can Use to Gain Powerful Instagram Analytics Insights