Tag Archives: ThirdParty

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. Amy Gesenhues on November 21, 2018 at 1:21 pm The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data … Continue reading Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

Is third-party data targeting more effective than contextual targeting?

A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. Barry Levine on June 29, 2018      Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these … Continue reading Is third-party data targeting more effective than contextual targeting?

Amazon’s Third-Party Product Strategy: If You Can’t Regulate Them, Replace Them

Sebastian Bryers — June 19, 2018 Follow @srbryers — June 19, 2018 geralt / Pixabay Third-party sales are booming on Amazon. The company’s platform for third-party sellers, Amazon Marketplace, accounted for $ 9.3 billion of the company’s first quarter earnings this year, showing it’s no longer just a platform for part-time side hustlers. Any business … Continue reading Amazon’s Third-Party Product Strategy: If You Can’t Regulate Them, Replace Them

As GDPR approaches, marketers are moving away from their reliance on third-party data

Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web Robin Kurzer on May 10, 2018   With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR … Continue reading As GDPR approaches, marketers are moving away from their reliance on third-party data

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Amy Gesenhues on May 8, 2018   Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began … Continue reading Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Facebook’s removal of third-party targeting data: what we know

Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when. Ginny Marvin on March 30, 2018   Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways … Continue reading Facebook’s removal of third-party targeting data: what we know

Survata offers first online surveys targeted at second- and third-party user segments

The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target. Barry Levine on May 27, 2016   Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata is now offering a … Continue reading Survata offers first online surveys targeted at second- and third-party user segments

The Three Major Inaccuracies Of Third-Party Data

Luke StellaAugust 14, 2015 With consumer data pouring in across mobile, social, email, and wearables — just to name a few of today’s consumer channels — it can be excruciatingly difficult for marketers to navigate the Big Data landscape. First and third-party data are two distinctly different classes of information that are traditionally juxtaposed against … Continue reading The Three Major Inaccuracies Of Third-Party Data