Tag Archives: ThirdParty

3 future-proofing strategies for Google’s third-party cookie crackdown

Cookieless Targeting

With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies. Robert Tracy on March 1, 2024 After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader … Continue reading 3 future-proofing strategies for Google’s third-party cookie crackdown →

Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Amazon Shopping

Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns. Nicola Agius on February 5, 2024 Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to … Continue reading Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation →

Google is allowing select sites to delay phase out of third-party cookies

Cookieless Targeting

Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end. Nicola Agius on January 8, 2024 Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced … Continue reading Google is allowing select sites to delay phase out of third-party cookies →

Google will start phasing out third-party cookies in weeks with new feature

Cookieless Targeting

Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally. Nicola Agius on December 14, 2023 Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to … Continue reading Google will start phasing out third-party cookies in weeks with new feature →

Third-party data in advertising: Best of the MarTechBot

Advertisement Tools

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign. MarTechBot on December 4, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors … Continue reading Third-party data in advertising: Best of the MarTechBot →

Behind Amazon’s Move To Expand Ads On Third-Party Sites

Amazon Advertisement

Behind Amazon’s Move To Expand Ads On Third-Party Sites by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2023 Amazon this week announced it would begin to serve ads across third-party platforms like Pinterest and publishers such as BuzzFeed, Hearst Newspapers, and Ziff Davis brands such as Lifehacker and Mashable, among others. The goal is to start … Continue reading Behind Amazon’s Move To Expand Ads On Third-Party Sites →

CMOs say the end of third-party cookies is both a major challenge and a good thing

Content Strategy

Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing →

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