Adjusting The Backward Thinking Around AI by Laurie Sullivan , Staff Writer @lauriesullivan, July 27, 2023 Marketers have a missed opportunity around what John Connors, founder and president of Boathouse, calls performance artificial intelligence (AI). It’s a focus that brands and agencies are missing out on. Generative AI gets all the attention, the shiny object, but “it’s just … Continue reading Adjusting The Backward Thinking Around AI
A New Political Media Acronym Worth Thinking About: AIGD by Joe Mandese @mp_joemandese, July 14, 2023 As watchdogs, regulators and pundits debate the impact artificial intelligence will have on political campaigns — and outcomes — I would suggest they shift from a future tense, to what’s already going on. I mean, it’s right there, albeit … Continue reading A New Political Media Acronym Worth Thinking About: AIGD
Good data can be used to generate bad insights if users don’t guard against bias and adopt sound measurement techniques. William Terdoslavich on March 15, 2023 Data is just a pile of numbers until you figure out what they mean. We devise all sorts of metrics and KPIs to find truth in our numbers. But … Continue reading Don’t apply wishful thinking to your data
By Kaitlyn McInnis August 07, 2022 The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given demographic or community. Big-name brands such as Apple and Samsung were quick to adopt … Continue reading Why the design thinking process is so important: a primer
By Shalene Gupta August 05, 2022 Two years after the Great Office Shutdown, so to speak, remote work is growing fast. And with it comes the possibility of picking a home not because it’s close to your office, but because it’s somewhere you want to live—like by the beach, for example, where it’s sunny all … Continue reading Thinking of becoming a digital nomad? Set sail for these 10 best beaches for remote workers
Thomas Griffin August 31, 2021 Are you thinking about starting a business for the first time? Or maybe you’ve already begun and have doubts. While you can always pick up marketing knowledge and develop your skills in building a business, it’s often harder to maintain your motivation and keep the frame of mind needed for … Continue reading Thinking of Starting a Business? Here’s What You Should Know
Laura Patterson August 26, 2021 You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management. One of his quotes is particularly pertinent to this post on the subject of strategy and the future. Drucker said, “The best way to predict the future is to create … Continue reading How Much Time Do You Spend Thinking About the Future?
Drew McLellan June 22, 2021 You’re probably involved in a lot of different projects as an agency owner or marketing team leader. You oversee the entire team, ensuring smooth processes and satisfied clients. But if you get too bogged down in the weeds — and the strategy — of each campaign, you become a bottleneck … Continue reading Cultivating a Workplace Environment That Excels in Strategic Thinking
Don Dalrymple April 18, 2021 “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” – Henry Ford We have a lot of uncertainty around us, especially during these COVID times. What was normal, is now obsolete or transformed. The pandemic ushered in new business models and … Continue reading You Can’t Take the Thinking Out of Knowledge Work
Simon Ruscoe February 1, 2021 As a scarecrow Worzel Gummidge (the old, scary 1970s one with Jon Pertwee and not the new cool BBC version with Mackenzie Crook) had a ‘special’ heads he would put on for important jobs. Worzel’s extra heads gave him insights, experience and wisdom to help save the day. If Worzel … Continue reading Thinking About the Future of Work Is Easy If You Put Your Remote Worker Head On
