YouTube ads: Are they really getting longer? Graeme Hanna / Last Updated: Dec 15, 2023 YouTube has stated that its advert segments are getting longer, but there will be fewer of them for viewers watching on connected TVs. The information was provided in a Google Announcement that revealed it has been the most-watched content streaming … Continue reading YouTube ads: Are they really getting longer?
Marketing automation allows you to maximize the efficiency and results of your lead generation programs. Mike Pastore on December 13, 2023 Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is … Continue reading Lead generation and marketing automation: How they work together
By Chris Stokel-Walker November 22, 2023 On Tuesday night, OpenAI announced that it had reached an agreement in principle for cofounder and recently ousted CEO Sam Altman to return to the company. As part of the arrangement, the $80 billion company will also have a new board composed of Bret Taylor, Larry Summers, and … Continue reading OpenAI nearly blew up their $80 billion company. But was the issue they were reportedly arguing over really the right issue?
By Emily Price November 20, 2023 If you were looking for information about Sam Altman’s abrupt departure from OpenAI this weekend, you likely found yourself, like me, constantly refreshing your news feed on X. While advertisers like Apple and Disney were fleeing the platform, starting Friday, over concerns that their ads were being shown … Continue reading OpenAI drama shows why news junkies can’t quit Twitter, even if they hate X
By Chris Morris November 19, 2023 The abrupt dismissal of OpenAI CEO Sam Altman Friday stunned employees and investors alike. But the leadership battle at the leading generative artificial intelligence company is far from over, as reports have since come out that Altman could, in fact, return to the company—if a new board of … Continue reading OpenAI’s board: Who are the 4 directors who fired Sam Altman, and will they stay if he returns?
By Grace Snelling November 14, 2023 It’s been almost a decade since the dating app Bumble—where women always make the first move—launched online. But according to founder Whitney Wolfe Herd, the company’s core mission hasn’t changed much. “I wanted to give women control over their relationships, create a safer experience for them on the … Continue reading Bumble’s founder hopes to use AI to prevent toxic relationships before they happen
By Matt Paver November 09, 2023 Would anyone hear a tree being planted in a forest if no one was around to advertise it? We’ve seen corporate goals like “net zero by 2030” and “halving our carbon footprint” become ubiquitous over the past few years. It’s only natural that once targets have been set, … Continue reading What should companies do when they miss a climate goal? Tell the world
By Shalene Gupta November 06, 2023 start run grow Ask and you shall receive—but what about those of us who dread asking? B2B Reviews, a platform that collects reviews for business-to-business companies, surveyed 1,000 employees in America to understand how they felt about asking for raises. If you’re afraid of asking for a raise, … Continue reading Here’s why people don’t ask for a raise, even when they actually deserve more money
By Sam Becker October 31, 2023 Joe Biden seemingly has two things in its sights lately: Malarkey and junk fees. A few weeks after the Federal Trade Commission (FTC) announced a new rule targeting junk fees—described as “hidden and bogus fees that can harm consumers and undercut businesses”—the Biden administration is zeroing in on … Continue reading Retirement planners might soon need to retire some of the sneaky ways they do business
With hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa. Kim Davis on July 20, 2023 “We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based … Continue reading If every company is now a technology company, how should they hire tech talent?
