Business.comMarch 4, 2015 Successful businesses are in a constant state of flux. They are continuously fine tuning their processes, innovating, researching, optimizing their marketing messages and trying their very best to strengthen their brand. Change is a constant when it comes to a business and its growth strategy. In a hyper-competitive market, businesses can’t sit … Continue reading How These 3 Entrepreneurs Are Rethinking Their Business
by Adrienne Erin March 2nd, 2015 Adrienne Erin Adrienne Erin is a freelance writer and blogger who specializes in social media marketing. After the release of Google’s Pigeon update in mid-2014, local search became more important than ever. Some businesses – such as those from the jobs, real estate, film and insurance industries – tumbled … Continue reading You Too Can Succeed With These 5 Outstanding Local SEO Campaigns
Darnelle O’BrienFebruary 28, 2015 The social media platform, Pinterest is a visual bookmarking tool that helps you discover and save ideas for projects and interests. Think of Pinterest as social media’s answer to scrap booking. Create multiple “boards” for varying topics, interests and projects. From a business perspective; you can create boards of your products, … Continue reading Be A Pinterest Pro With These Basic Tips
Contributor Scott Rayden advises on how marketing organizations can leverage data and integrate it across the company. Scott Rayden on February 19, 2015 Q1 is a time of fine-tuning for the year to come. In performance marketing, data has been the largest contributor to our strategy/approach for as long as I can remember. That’s absolutely the case … Continue reading If You’re Not Using These Data Types, You Risk Falling Behind
Jean DionFebruary 17, 2015 It takes just seconds to pull together a bit of content on Twitter. And chances are, if you’re active in any kind of B2B or SEO capacity, you write Tweets all day long. When pithy thoughts come into your head, you Tweet them. When cool articles fly by on your computer, … Continue reading Avoid Reputation Death By Tweet! Ask These 10 Questions First
Russ FairleyFebruary 14, 2015 As we all know, these days anyone can make video: smartphones shoot 4K, optically stabilized footage, a GoPro can be tossed over a waterfall and film the whole thing, and action cam-equipped drones can capture footage that until now required a helicopter and a six-figure budget. With pro tools readily available … Continue reading Attention Video Producers: Don’t Make These Five Mistakes
Graham JonesFebruary 3, 2015 You are never short of events to attend on search engine optimization. For instance, Eventbrite lists 347 SEO events taking place in the UK in the next six months. Of course, there will be many others which do not use Eventbrite. You are spoiled for choice. The problem with most events … Continue reading Are Big SEO Events Any Use These Days?
Business.comFebruary 2, 2015 Few marketers would disagree that Facebook, Twitter, Pinterest, Instagram and LinkedIn are among the best social networks for branding strategies. They boast the biggest audiences and generate a lot of user engagement. Still, some recent research data proves otherwise. Reuters, in association with Ipsos, found out in 2012 that 30% of users … Continue reading Your Target Audience Awaits in These Niche Social Networks
Eric HammisFebruary 1, 2015 Social media can be your best friend when it comes to digital marketing. But don’t turn your back on social media because it can quickly become your worst enemy. Of course, this all depends on how you use digital marketing as part of your plan. So let’s take a look at … Continue reading Are You Making These Mistakes With Your Social Media Campaign?
Only 44 percent of small businesses survive more than four years. Overhead constraints, recession, encroaching competition – for many, the strain is simply too much. But one of the biggest reasons that so many startups fail is jaw-droppingly simple: poor risk management. The success of each new venture depends heavily upon circumnavigating a wide array … Continue reading These are the 3 Biggest Startup Risks (And Here’s How to Avoid Them)
