By Sam Becker June 28, 2023 It’d be easy to forgive most people for changing or even abandoning their financial or investing strategy over the past few years. With the pandemic, inflation, ongoing prospects of a recession, and rising interest rates, there’s been a lot of economic action packed into a relatively short period … Continue reading Gen Z and millennials are already dipping into their retirement funds—even more than Gen X
By Sam Becker May 31, 2023 The economy simply won’t quit—even as 3.8 million workers voluntarily did in April. The latest Job Openings and Labor Turnover Survey (JOLTS) report was released by the Bureau of Labor Statistics on Wednesday, which showed that there were 10.1 million job openings last month, up from 9.7 … Continue reading Despite layoffs and looming recession fears, millions of workers are still quitting their jobs
Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data Julio Lopez / 03 Jun 2023 Without a comprehensive U.S. consumer privacy law, U.S. state and federal lawmakers have been looking toward Europe’s General Data Protection Regulation (GDPR) to serve as inspiration as states begin to introduce data privacy laws in … Continue reading Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data
How D2C Brands Can Regain Their Cool by Kyle Hoffman , May 19, 2023 The following was previously published in an earlier edition of Marketing Insider. There’s trouble in the world of D2C brands. The once blistering direct-to-consumer world has been beset by obstacles over the past year. This includes increasing costs to advertise on … Continue reading How D2C Brands Can Regain Their Cool
By David Salazar We encounter GMOs every day, and methods of selective plant breeding have been used for thousands of years. This kind of scientific engineering can help adapt crops to the changing climate and our growing population. GMOs, however, are still associated with agri-giants, which use them to enable pesticide use—with myriad environmental … Continue reading When done well, GMOs hold big promise—so why does their branding suck?
By Samantha Leal May 03, 2023 “Do you know Spanish?” It’s a question I’m all too familiar with at work—and I know what comes next: “What does this mean?” “Is this the right word?” or even: “Can you translate this bit of copy?” (To be clear: I can’t. Though I’m Latina, my Spanish is … Continue reading Stop asking bilingual employees to translate your work. It’s not their job
By Laya Neelakandan April 26, 2023 With signs of a possible recession increasingly looming, it’s unclear how companies will adapt to the economic storm that may be headed their way. But for some CEOs, prioritizing diversity in their talent pool remains center stage for their success. “No company would hire an executive who … Continue reading As the economy gets shakier, CEOs are increasingly prioritizing diversity in their talent pools
Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend by Ray Schultz , Columnist, April 13, 2023 The economy has dampened enthusiasm for investing in content. Only 16% apiece of high-tech and consumer goods companies have significantly increased their investment, according the State of Content Report 2023, a study from Bynder. Moreover, slight increases at … Continue reading Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend
By Jeff Beer March 25, 2023 During Thursday’s four-hour-long grilling of TikTok CEO Shou Zi Chew before the House Energy and Commerce Committee, lawmakers covered a lot of ground in terms of national security and dangerous content concerns around the wildly popular social app. But one question was not explored. Where are the brands … Continue reading Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban?
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions. Ruben Ugarte on March 16, 2023 Most businesses are coming to understand the importance of a diverse workforce. Diversity has plenty of benefits, but they need to be made real. In marketing, diversity is not just a good thing … Continue reading How marketing leaders can make diversity work within their teams
