Tag Archives: Than

3 ways GA4 is way better than UA

Universal Analytics is dead! Here are three reasons marketers should be saying, “Long live Google Analytics 4!” Constantine von Hoffman on October 31, 2023 There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was … Continue reading 3 ways GA4 is way better than UA →

Why martech must mean more than just technology

Marketing Technology

Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference. Constantine von Hoffman on September 26, 2023 Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his … Continue reading Why martech must mean more than just technology →

Not just growing pains: Gen Z reports suffering more than other generations did at their age

Gen-Z

By Sarah Bregel September 14, 2023 A new study is taking a closer look at the mental health of Gen Z. The emotional struggles of Gen Zers—people born between 1997 and 2012—have been well documented in recent years. Still, questions remain about what makes this group so different from previous generations. According to a … Continue reading Not just growing pains: Gen Z reports suffering more than other generations did at their age →

More than 50% of B2B marketers report bigger budgets

Marketing Budgets

75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%. Constantine von Hoffman on September 5, 2023 A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers … Continue reading More than 50% of B2B marketers report bigger budgets →

Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI

CTV Advertisement

Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI by Dave Morgan , Featured Contributor, August 3, 2023 The Writers Guild of America has been on strike against the Alliance of Motion Picture and Television Producers for three months now. SAG-AFTRA, the actors union, began striking a few weeks ago. An … Continue reading Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI →

Apple has better reasons than Wall Street to jump into the generative AI arms race

Generative AI

By Mark Sullivan July 19, 2023 Bloomberg’s Mark Gurman wrote Wednesday that Apple has been quietly developing its own generative AI models, and may even try to compete with OpenAI and Google in the chatbot wars. Gurman’s (unnamed) sources say Apple management is still deciding how the company might publicly release the technology, which has … Continue reading Apple has better reasons than Wall Street to jump into the generative AI arms race →

Top brands are getting more engagement on Threads than on identical posts for Twitter: report

Branding Engagement

By Michael Grothaus July 14, 2023 Though Threads has existed for barely a week, the new social media platform is by some measures already a resounding success for Meta. Within five days, Threads garnered 100 million users—the fastest-growing user base in history. But Threads also seems to be a win for brands, at least … Continue reading Top brands are getting more engagement on Threads than on identical posts for Twitter: report →

Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter

Twitter Competition

Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter by Laurie Sullivan @lauriesullivan, July 6, 2023 Threads — Meta’s newly launched Twitter clone — opened its doors with a ready-made user base after deciding to migrate people to Threads from Instagram. At launch, the platform is available on iOS and Android in 100 … Continue reading Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter →

Gen Z and millennials are already dipping into their retirement funds—even more than Gen X

Retirement

By Sam Becker June 28, 2023 It’d be easy to forgive most people for changing or even abandoning their financial or investing strategy over the past few years. With the pandemic, inflation, ongoing prospects of a recession, and rising interest rates, there’s been a lot of economic action packed into a relatively short period … Continue reading Gen Z and millennials are already dipping into their retirement funds—even more than Gen X →

There’s going to be more brand entertainment than ever. These guys want to make it actually good

Marketing Innovation

By Jeff Beer June 10, 2023 When Jae Goodman stepped down as CEO of creative ad agency Observatory last summer, he didn’t know what his next chapter would be. He had spent the previous 16 years building a portfolio of award-winning work predicated on the thesis that brand entertainment could have a significant impact … Continue reading There’s going to be more brand entertainment than ever. These guys want to make it actually good →