Tag Archives: Than

For ChatGPT ads, behavior matters more than targeting

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. By Becky Simms February 3, 2026   Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and … Continue reading For ChatGPT ads, behavior matters more than targeting

SEO isn’t dead. But AI chat adoption is faster than most teams realize.

SEO isn’t dead. But AI chat adoption is faster than most teams realize. Brad Anderson       If your organic traffic looks flat while impressions stay steady, you’re not imagining it. We’ve seen this pattern across B2B SaaS and ecommerce accounts since late 2023. Rankings hold. Clicks slip. Meanwhile, leadership’s awareness of why competitors … Continue reading SEO isn’t dead. But AI chat adoption is faster than most teams realize.

Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’

  Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’ Adam Mosseri says creators should prioritize “unflattering” images to prove they are real. Karissa Bell   Wed, December 31, 2025 Adam Mosseri, Head of Instagram and Meta speaks during the World Audio Visual & Entertainment Summit … Continue reading Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’

Why choosing a marketing automation platform is harder than it looks

Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. Vladimir Ceric on December 16, 2025   Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing … Continue reading Why choosing a marketing automation platform is harder than it looks

The stakes around trust, compliance and consent are higher than ever

At the November MarTech Conference we discussed AI consent compliance, changing regulations and more. Here’s a recap. MarTechBot on November 13, 2025   At the November MarTech Conference, Tim Hillison, founder and CMO of Entry Point 1, moderated a session called “Consent, compliance and trust in the AI age,” a practical discussion at the intersection … Continue reading The stakes around trust, compliance and consent are higher than ever

Cross-cultural communication is more important than ever. Here’s how to get it right

September 27, 2025 Cross-cultural communication is more important than ever. Here’s how to get it right Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross-cultural communication is less about translation and more about decoding invisible frameworks—values, norms, and assumptions—that … Continue reading Cross-cultural communication is more important than ever. Here’s how to get it right