Your best marketing insights aren’t in a new tool. They’re already in your CRM, your CS notes and the systems your team stopped checking. By Stephanie Trovato February 19, 2026 Last quarter, a B2B SaaS marketing team ran a full content audit. They hired a strategist, surveyed customers and spent three months building a … Continue reading Your CRM knows more about your buyers than your personas do
Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured. By Danny Goodwin February 18, 2026 Traffic from AI chatbots converts at a higher rate than traffic from Google. That’s according to Airbnb CEO … Continue reading Airbnb says AI chatbot traffic converts better than Google
True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. By Katie Templin February 9, 2026 Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions … Continue reading Why context matters more than data in personalization
February 03, 2026 Peter Attia was named more than 1,700 times in Jeffrey Epstein’s emails, sparking backlash
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. By Becky Simms February 3, 2026 Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and … Continue reading For ChatGPT ads, behavior matters more than targeting
SEO isn’t dead. But AI chat adoption is faster than most teams realize. Brad Anderson If your organic traffic looks flat while impressions stay steady, you’re not imagining it. We’ve seen this pattern across B2B SaaS and ecommerce accounts since late 2023. Rankings hold. Clicks slip. Meanwhile, leadership’s awareness of why competitors … Continue reading SEO isn’t dead. But AI chat adoption is faster than most teams realize.
Google Will Know You Better Than You Know Yourself by Laurie Sullivan , Staff Writer, January 14, 2026 An ecosystem of consumer apps and what seems like billions of interactions daily has given Google an advantage to make its Gemini app the smartest personal assistant. Google on Wednesday introduced a beta feature called “Personal Intelligence” … Continue reading Google Will Know You Better Than You Know Yourself
January 09, 2026 Brick-and-mortar bookshops look better than ever in the Amazon age span>span]:whitespace-nowrap”>
Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’ Adam Mosseri says creators should prioritize “unflattering” images to prove they are real. Karissa Bell Wed, December 31, 2025 Adam Mosseri, Head of Instagram and Meta speaks during the World Audio Visual & Entertainment Summit … Continue reading Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’
Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. Vladimir Ceric on December 16, 2025 Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing … Continue reading Why choosing a marketing automation platform is harder than it looks
