Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward. By Collin Colburn Published on April 1, 2026 After five years as one of marketing’s fastest-growing areas, retail media is transitioning from its early growth phase to maturity. IAB’s latest ad spend study projects … Continue reading Retail media’s durability is tested as easy growth fades
Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. By Susan Ferrari March 13, 2026 Marketing campaigns often fail when the creative misses the mark. The product may be good and the targeting accurate, but the message doesn’t connect emotionally with the intended audience. … Continue reading Why emotion data is changing how ads get tested
Apple reportedly tested a blood glucose monitoring app It was separate from the company’s long-term moonshot on non-invasive glucose monitoring hardware. will shanklin Fri, Oct 25, 2024 Apple is reportedly still working on glucose management — this time through software. Bloomberg’s Mark Gurman says the company tested an app this year for … Continue reading Apple reportedly tested a blood glucose monitoring app
Deloitte Digital’s Secret GAI Branding Tool – Here’s How I Tested It by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2024 Deloitte Digital will unveil next week something most companies have been hesitant to share: a live example of how it uses generative artificial intelligence (GAI) to brand and market its company. The company created … Continue reading Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It
Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2023 Highly redacted portions of the Federal Trade Commission’s monopoly lawsuit against Amazon refer to a project called “Nessie” that allowed the company to test how much it could raise prices in a way competitors would follow. … Continue reading Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices
Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples Aisha Noreen / 14 Nov 2022 Upsell to Exiting Customer, Strategies Explained: Did you know it costs five times more to acquire a new customer than it does to sell an existing one? Well, as digital marketers, we know the pressure of producing … Continue reading Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples
Jimmy Rodela June 21, 2021 Image Source: Pexels You’d be hard-pressed to grow your startup without proper client management procedures. You’ll miss deadlines. Have difficulty communicating with your clients. And you run the risk of causing needless fire-fighting which adds up to your work hours while snuffing out your team’s productivity. That is why improving … Continue reading Tried and Tested Tips to Improve Your Startup’s Client Management Process
Victoria Taylor August 26, 2020 Creating an eCommerce blog is one of the top three most effective ways to expand your brand’s reach online, organically drive traffic, and boost SEO. At Wishpond, we’re big believers when it comes to having a blog to capture leads. After al, if you take a closer look, eCommerce blogging … Continue reading 8 Tested Ways to Use Your eCommerce Blog to Capture Leads
Jennifer Warren — January 7, 2020 Sound design is no more the privilege of a handful of uniquely talented individuals. Today, virtually all designers, with the application of evergreen UX principles, can achieve the same. By the way, playing by the principles has its advantages. It increases the probability that a design will be successful. … Continue reading Play by the Rules: 15 Tried and Tested Principles to Up your UX Game in 2020 – Part 1
Dave Kosmayer — August 27, 2019 Follow @DavidKosmayer — August 27, 2019 Do you dream of being a freelancer who can afford to travel and work anywhere in the world? You must be filled with envy (we know we are!) every time you see photos of digital nomads working by the white sand beaches of … Continue reading 10 Tried and Tested Tips to Land More Jobs as a Freelancer
