What lessons can conversion optimizers learn from multiple choice test creators? Columnist Brian Massey explores. Brian Massey on January 8, 2015 My daughter is planning for college. It’s her last semester of high school. Among the key drivers of her choice are her scores on the SAT and ACT. These are two aptitude tests that will, … Continue reading 8 Ways Your Home Page Is Like A Multiple Choice Test
Yuval ShoshanJanuary 7, 2015 It’s tempting to test each and every element on our landing page. However, changing more than one element in the same page will cause our experiment to be less effective, because it will be hard for us to discover what cause the change. It is important to test only one thing at … Continue reading The First Thing You Should A/B Test
Patrick Murphy December 26, 2014 Why should you test your website? Every colleague, employee, and customer has an opinion about your website. Most of their beliefs are out of date, biased, based on experience in some irrelevant realm or, most often, just plain wrong. Rather than going with your opinion, their opinion, the opinion of … Continue reading How To Test Your Website For Marketing Success?
Ben Selby December 4, 2014 Before we start, please, let’s just agree on something. It’ll make reading this post a lot easier for all involved! Mobile is important. So why do so many of the big brands not have mobile friendly websites?To combat all of this negligence from brands, large and small – Google just … Continue reading Website Mobile Friendly? Test It Out Here!
