by Amber Kemmis November 19, 2015November 19, 2015 Whether you are an executive, marketer or work in the financial department, chances are you’ve heard a coworker or peer use a digital marketing term you’re unfamiliar with. To help you in those times of need when you’re left saying, “Huh?”, here is a glossary of terms … Continue reading 77 Digital Marketing Terms & Stats for Business Professionals
Tag Archives: Terms
30 Conversion Optimization Terms that Every Digital Marketer Needs to Know
Grant ThomasNovember 2, 2015 The fast paced world of conversion optimization is constantly evolving which requires digital marketers to stay up to date on the latest technologies and terminology. This is a job in itself and most marketers just don’t have the time to stay up to date while also completing the tasks of the … Continue reading 30 Conversion Optimization Terms that Every Digital Marketer Needs to Know
SEO Benefits in Layman’s Terms
Donna DuncanSeptember 13, 2015 If you have a hard time getting your head around the benefits of SEO or search engine optimization, a desert analogy might help. I was scanning discussions on Moz’s Linkedin page earlier today. I saw Christopher Jan Benitez, a virtual assistant at PortPrep, ask how to explain SEO benefits to non-SEO … Continue reading SEO Benefits in Layman’s Terms
8 Common SEO Terms You Need To Know
Paul SchmidtSeptember 2, 2015 SEO has created an entire category of industry jargon. As a marketer focused on driving the right visitors to your website, learn these 8 terms that will put you a step ahead of the competition: SERP Abbreviation for search engine results page. This refers to where all organic and paid listings … Continue reading 8 Common SEO Terms You Need To Know
The Twitter Dictionary: Common Terms Explained
Amanda ClarkJuly 24, 2015 A lot of our small business owner clients come to us rather sheepishly, asking us to explain some of the common terms and slang associated with Twitter. Truthfully, there’s no reason to feel sheepish about it: Twitter has its own vernacular, and getting hip to the lingo is one of the … Continue reading The Twitter Dictionary: Common Terms Explained
Explaining to Old People How Professional Blogging Works (in Layman’s Terms)
Christopher Jan BenitezJuly 7, 2015 When you’re at a family gathering, it’s normal for one of your older relatives to ask you what you do for a living. When you say that you’re a blogger, they either give you a confused look and just walk away, or they ask you what a blogger does. Once … Continue reading Explaining to Old People How Professional Blogging Works (in Layman’s Terms)
Getting Started with Google AdWords: A Glossary of Terms [Infographic]
Kim SpeierApril 23, 2015 PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is one of the most popular and often turned to for marketers across the globe. As PPC’s relevance continues to rise with a more digitally-focused marketing industry, we are launching a series … Continue reading Getting Started with Google AdWords: A Glossary of Terms [Infographic]
8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy
Reeyaz HamiraniApril 3, 2015 Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved … Continue reading 8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy
Key Search Terms and SEO: Think Different and Survive
William YatesMarch 16, 2015 A few years back, when Google ceased using meta-tag based key words as website page ranking metrics, many organisations turned to alternatives such as link building as an optimisation methodology. The issue with key words is that they could be amassed, analysed and scattered around a website like confetti, bringing no … Continue reading Key Search Terms and SEO: Think Different and Survive
26 Confidence-Boosting Digital Marketing Terms
Anna ColibriFebruary 24, 2015 Beautiful Positioning by Jasper Johns There’s something really thrilling, deeply liberating, and very useful about understanding colleagues, leads, and clients when they are talking about marketing. To help ensure you feel confident about when talking about marketing, I have compiled a list of marketing terms you’ll be glad you know. Marketing. … Continue reading 26 Confidence-Boosting Digital Marketing Terms
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