December 22, 2025 Tech is not the sexy job it used to be In November, Apple laid off dozens of sales employees in a rather unexpected move for the tech giant. Apple is the rare tech company that has steered clear of mass layoffs, particularly among its peers in the trillion-dollar club. The layoffs “came … Continue reading Tech is not the sexy job it used to be
Marketing mix models often fail because insights stop at analysis. Here’s what it takes to turn MMM into a decision-driving capability. Angelina Eng on December 18, 2025 Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their … Continue reading Marketing mix modeling has a usage problem, not a tech problem
The new CTV Ad Portfolio and updated programmatic guide aim to streamline how emerging ad formats are defined, transacted, and scaled across platforms. Constantine von Hoffman on December 11, 2025 The IAB Tech Lab has unveiled a new CTV Ad Portfolio and a major update to its Guide to Programmatic CTV, aiming to bring … Continue reading IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance
The Deals API aims to replace the manual mess behind programmatic deals with structure, transparency and accountability. Constantine von Hoffman on December 4, 2025 In a move that could clean up one of programmatic advertising’s messier processes, IAB Tech Lab has released version 1.0 of its proposed Deals API for public comment. The new … Continue reading IAB Tech Lab proposes Deals API for programmatic advertising
November 28, 2025 3 tech products that quietly made my life better in 2025
Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses? MarTechBot on October 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Martech, adtech and sales tech: Are they converging — and should they?
The update to core privacy frameworks will help advertisers stay compliant and prepare for the next wave of state privacy laws. Constantine von Hoffman on October 23, 2025 The IAB Tech Lab has announced two major developments aimed at strengthening privacy and transparency across the digital advertising ecosystem: a new update to the Global … Continue reading IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates
Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell Deanna Ritchie Lumenalta’s most recent white paper explores the role of emotional intelligence (EQ) in tech. Based on input from more than 900 IT leaders, the study suggests a possible link between EQ-focused teams and improved project outcomes. Despite 94% of leaders calling EQ … Continue reading Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell
August 29, 2025 Chinese tech giant Alibaba aims to fill Nvidia void with its new AI chip BY Reuters China’s Alibaba has developed a new chip that is more versatile than its older chips and is meant to serve a broader range of AI inference tasks, the Wall Street Journal reported on Friday, citing people familiar … Continue reading Chinese tech giant Alibaba aims to fill Nvidia void with its new AI chip
The best Labor Day sales you can still get today from Apple, Dyson, Sony and others You can still get hundreds off laptops, robot vacuums, headphones and more thanks to these Labor Day deals. Valentina Palladino Photo by Nathan Ingraham / Engadget Labor Day may bring about the unofficial end to summer, but on the … Continue reading The best Labor Day sales for 2025: Save on tech from Apple, Sony, Shark and others
