Build a repeatable system for creative experimentation using pre-vetted freelancers, modular briefs, and automated workflows. By Mike Ukstins Published on June 18, 2026 Your performance marketing metrics scream for help. Ad fatigue sets in across your social channels, and algorithms demand fresh visual assets. If you don’t feed them immediately, acquisition costs spike. … Continue reading How to sustain creative testing without adding headcount
By Jon D. Erickson—The Conversation November 13, 2022 Herman Daly had a flair for stating the obvious. When an economy creates more costs than benefits, he called it “uneconomic growth.” But you won’t find that conclusion in economics textbooks. Even suggesting that economic growth could cost more than it’s worth can be seen … Continue reading Remembering the renegade economist who fought for growth the Earth could actually sustain
By Evelyn Timson August 15th, 2018 Uploading all your video content straight to YouTube away can be a tempting strategy. It is, after all, simple to do and in theory puts your content in a position to begin attracting views immediately. Unfortunately, the reality of our content saturated online world requires a far more strategic and … Continue reading Video Strategy: Tease, Launch, Sustain
Ankush Mahajan — July 14, 2017 — July 14, 2017 The ecommerce arena is rapidly evolving. Every new trend quickly becomes a basic necessity for all ecommerce startups. So it makes sense that online retailers have increasingly high expectations of their ecommerce solution providers. Search engine optimization, good UX design and ability to customize still … Continue reading The Best Ecommerce Platforms to Sustain Your Online Startup
by Kristen Dunleavy Follow @KristenWritesItSeptember 28, 2016 Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments — some folks do get to experience it more than once). This type of … Continue reading How to Create, Sustain and Measure Your Email Marketing Engagement
James ClearMarch 31, 2015 In 1996, Southwest Airlines was faced with an interesting problem. During the previous decade, the airline company had methodically expanded from being a small regional carrier to one with a more national presence. And now, more than 100 cities were calling for Southwest to expand service to their location. At a … Continue reading Do Things You Can Sustain
