But 70% haven’t heard of CCPA or GDPR and 62% don’t read privacy policies. Greg Sterling on December 4, 2019 A new survey of 1,000 U.S. adults discovered both concern and ignorance regarding online privacy and personal data protection. Conducted by Tealium, the survey found 97% of respondents are somewhat or very concerned about protecting … Continue reading Nearly all consumers are concerned about personal data privacy, survey finds
Jody Ordioni — November 19, 2019 Follow @https://twitter.com/Brandemix Most of the employers measure employee engagement levels using traditional surveys in a hope to use the analysis of these surveys in improving employee productivity and reducing employee turnover. However, these surveys are not always reliable as they fail to tell anything of utmost importance about the … Continue reading Are Traditional Employee Engagement Surveys Worth? How to Make Employees Fill the Survey Forms?
Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Sam Frampton — October 10, 2019 In this blog, we’ll talk you through the advantages of collecting open-ended feedback and explain how it can help develop a deeper understanding of your customers. It’s time for CX pro’s rethink how they survey customers. close ended survey We are in the middle of a massive shift in … Continue reading The Advantages of Open Ended Survey Questions
Sara Staffaroni — October 8, 2019 Survey data collection might not seem like a revolutionary or groundbreaking business practice but in an economy that’s increasingly being driven by customer experience (CX) it’s one of the most important things an organization can do. How else are you supposed to know what your customers think about your … Continue reading Why Survey Data Collection Is More Important Than Ever
Sean McDade — October 7, 2019 Unless you’re working in a very small company, the full spectrum of VoC responsibilities are usually too much for one person. Often, people think they can create a world-class VoC program themselves using a low-end technology tool, but this can be riskyâ —especially when building your initial program. In … Continue reading Do You Need a Survey Tool or a VoC Partner?
Chris Pentago — August 21, 2019 — August 21, 2019 Most businesses understand the importance of having a website in 2019. Strangely, a number of these same businesses don’t appreciate the need to carefully optimize their design. Business owners often skimp on the aesthetics and functionality of their website. They seem to believe that customers … Continue reading Consumer Survey Demonstrates Strong Link Between Website Design and Credibility
Sara Staffaroni — August 5, 2019 — August 5, 2019 Collecting survey feedback from your customers is easier now than it has ever been before. Survey tools can help you to aggregate valuable information through email, chat, social media, and more. But while collecting survey feedback is simple, the real value is in actioning that … Continue reading How to Take Survey Feedback and Build an Actionable Plan
The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information online. Greg Sterling on July 10, 2019 Call it privacy fatalism, but people appear increasingly resigned to an internet in which privacy is “impossible.” As a consequence, they may be permanently changing their behavior and sharing … Continue reading Most consumers believe online privacy is impossible, survey finds
Sam Frampton — July 9, 2019 — July 9, 2019 Struggling with low survey response rates? Start seeing a turnaround with these tips that will help you collect more data and better understand how your customers feel about their experience. Surveys It comes down to basic statistics: a small sample size undermines the reliability of … Continue reading How to Increase Survey Response Rates