Tag Archives: survey

Survey: Majority of consumers will spend 75% of holiday budgets online this year

But stores are driving an increasing percentage of online buying. Greg Sterling on November 13, 2018   It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is … Continue reading Survey: Majority of consumers will spend 75% of holiday budgets online this year

Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018   All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

Exclusive: Survey shows social media poised to capture holiday ad spend

Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season. Brian Handly on September 13, 2018    With consumer confidence at an all-time high, we should all expect increased ad spend with new … Continue reading Exclusive: Survey shows social media poised to capture holiday ad spend

RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’

RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’ by Laurie Sullivan  @lauriesullivan, (September 05, 2018) RBC Capital Markets’ semiannual survey of 1,770 advertising professionals digs deep into budget allocations, future spend, and return on investments for online advertising to analyze trends. While online remains a key marketing channel, the study — Net Advertising Survey: … Continue reading RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’

Email Marketing Is Alive And Well According To New Survey

Kristen Herhold — June 22, 2018 Follow @kristenherhold — June 22, 2018 “Email is dead” is a common phrase among experts and non-experts alike. They argue that email does a poor job of reaching consumers and influencing them to convert. For most businesses, however, email marketing is alive and well: 69 percent of businesses use … Continue reading Email Marketing Is Alive And Well According To New Survey

5 Survey Questions That Can Improve Your Service Business

VerticalResponse — June 4, 2018 Follow @VR4SmallBiz— June 4, 2018 For service businesses, success is dependent upon providing customers and clients with an exceptional experience. But what exactly does it take to accomplish that? To find out, try asking your audience for feedback. Customer surveys are one of the most valuable tools small business owners … Continue reading 5 Survey Questions That Can Improve Your Service Business