Tag Archives: survey

53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media

53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2022 Audio may prove itself as an influential performance media if it can directly attribute the message to the results, such as a purchase or the download of content like a digital song. I … Continue reading 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media →

83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds

Customer Engagement

83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2022 Retailers have leaned on search engines to reach consumers for years, but despite all the spending, the vast majority participating in a report released today by RSR Research and Coveo say they do … Continue reading 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds →

Survey: Customer-Service Teams Want More Mental-Health Resources

Surveys

Survey: Customer-Service Teams Want More Mental-Health Resources by Nina Lentini , Staff Writer @Nina_Lentini, November 24, 2021 When you have an issue with a company, using Twitter is the answer. Yet there are still those who default to the phone call, which drives them insane with long hold times.But as it turns out, discontent is often … Continue reading Survey: Customer-Service Teams Want More Mental-Health Resources →

Dark Mode for Email Survey: What Do Marketers Think?

Email Strategy

Kasey Steinbrinck October 24, 2021 Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for … Continue reading Dark Mode for Email Survey: What Do Marketers Think? →

2021 Survey Reveals How Marketers Take Advantage of Video

Marketing Automation

Osama Khabab August 17, 2021 Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the value of video content in marketing. In fact, 70% of marketers swear by the value of video marketing and say that it has shown a positive return on investment. This statistic alone should be enough … Continue reading 2021 Survey Reveals How Marketers Take Advantage of Video →

Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start

Surveys

Tim Ludwig July 12, 2021 The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when it comes to content. Companies view revenue growth as the top priority for content, but technical communicators view revenue growth as their last priority. That may seem pretty obvious, but this … Continue reading Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start →

Survey Breakdown: 40-50% of TechDocs Teams Lack The Necessary Tools For Success

Surveys

Tim Ludwig June 14, 2021 Team organization impacts the success of content more than we think. The main goal of us collecting all these survey data is to empower technical documentation teams and leaders with some knowledge about content relative to business value. In order to do that, we can’t gloss over the importance of … Continue reading Survey Breakdown: 40-50% of TechDocs Teams Lack The Necessary Tools For Success →

Beyond NPS: Impactful Mobile Survey Questions and Use Cases

Mobile Engagement

Madeleine Wilson May 9, 2021 Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey. We know NPS can be … Continue reading Beyond NPS: Impactful Mobile Survey Questions and Use Cases →

BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact

Marketing Guide

BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact by Laurie Sullivan , Staff Writer @lauriesullivan, May 4, 2021 Evaluating creative performance is key to successful advertising campaigns. At least that’s what BrandTotal suggests, based on results of a survey conducted in April in which more than 500 CMOs of consumer-facing brands across the United States participated. … Continue reading BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact →

ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief

Marketing Technology

Plus, social listening and live chat tools Chris Wood on April 7, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief →