Four Steps to Create an Effective Employee Engagement Survey Vinod Janapala / 20 Feb 2023 A business brand wants to stay highly productive; it needs to monitor and evaluate employees’ engagement at regular intervals by using employee engagement surveys. The performance of a company depends on how well-engaged its employees are. Employees with a below-average … Continue reading Four Steps to Create an Effective Employee Engagement Survey
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. Kim Davis on December 9, 2022 Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way … Continue reading How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Survey Reveals The Brand Power Of Augmented Reality by Colin Kirkland , November 22, 2022 To highlight the potential future importance of 3D digital initiatives for brands’ marketing efforts, Snap partnered with market-research company Breakthrough Research to conduct a study covering consumer views on augmented reality (AR) and how influential these experiences are in terms … Continue reading Survey Reveals The Brand Power Of Augmented Reality
A new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry. Chris Wood on November 1, 2022 Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the … Continue reading Survey finds gamers prefer native ads
eBay Ads Holiday Survey Reveals Search And Purchase Patterns by Laurie Sullivan , Staff Writer @lauriesullivan, September 22, 2022 Walmart and Target plan to begin offering deals earlier this year to keep up with soaring inflation holiday shopping and ease the pain for consumers at checkout. The strategies, announced Thursday, come as many expect holiday sales … Continue reading eBay Ads Holiday Survey Reveals Search And Purchase Patterns
By Shalene Gupta July 12, 2022 It’s been an employees’ market recently. Since January, the market has added 1.7 million jobs. However, according to a new report from job search platform Joblist, which surveyed over 11,000 job seekers, many aren’t feeling that rosy about the job world: 80% expect the U.S. will enter a … Continue reading Will I regret leaving my job? This new employee survey might surprise you
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented? Kim Davis on July 15, 2022 Based on the 2022 MarTech Replacement Survey, we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions, with SEO in third place. We also know that replacements, … Continue reading MarTech Replacement Survey: Who are the champions?
It’s no surprise marketers looked for better features when choosing new solutions. But which features were front of mind? Kim Davis on July 11, 2022 The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking … Continue reading MarTech Replacement Survey: Which features are important to marketers?
Political Ads Mislead, More Than Half Of Survey Respondents Believe by Laurie Sullivan , Staff Writer @lauriesullivan, July 7, 2022 Swaying votes in favor of a political party, initiative, or candidate is a goal of advertising, but 75.4% of respondents to a BDEX survey said political ads do not prompt them to consider changing their political … Continue reading Political Ads Mislead, More Than Half Of Survey Respondents Believe
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else. Kim Davis on July 1, 2022 Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. That’s one of the standout findings … Continue reading Replacement Survey: The top 5 solutions replaced
