Sara Staffaroni — May 26, 2019 — May 26, 2019 Survey emails are one of the best ways to get customer information straight from the source. But times are changing, and getting your customer’s attention over email is difficult. 20 years ago, when the world was just discovering the email, there wasn’t a whole lot … Continue reading Survey Emails: How to Grab Your Customer’s Attention
Tag Archives: survey
Survey Tools: Everything You Need to Know to Choose the Right Tool for You
Sara Staffaroni — March 29, 2019 — March 29, 2019 No matter what kind of business you’re in, you need to know your audience well in order to sell to them, educate them, and to ultimately retain them as loyal customers. So, how can you learn about them? Sending surveys. But, in order to be … Continue reading Survey Tools: Everything You Need to Know to Choose the Right Tool for You
Why You Need to Kill Your Annual Employee Survey
Elizabeth Williams — January 28, 2019 Follow @bizmkter — January 28, 2019 Last time we looked at the five stages of employee survey grief. This is the part where the executive team grapples with the discomfort of learning that, despite all kinds of warm intent, the employees are really no more “engaged” than last year. … Continue reading Why You Need to Kill Your Annual Employee Survey
The 5 Stages of Employee Engagement Survey Results
Elizabeth Williams — January 21, 2019 Follow @bizmkter — January 21, 2019 Poor Ian. He was supposed to be taking some time off last month, after a busy quarter designing and administering employee engagement surveys for several large organizations. But he just can’t relax, because a little like Santa, he has made his lists, checked … Continue reading The 5 Stages of Employee Engagement Survey Results
Survey: Majority of consumers will spend 75% of holiday budgets online this year
But stores are driving an increasing percentage of online buying. Greg Sterling on November 13, 2018 It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is … Continue reading Survey: Majority of consumers will spend 75% of holiday budgets online this year
Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018 All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
Survey surprise: 90% of consumers report being brand-loyal
Product quality was the leading factor, but great customer service barely registered as a loyalty driver. Greg Sterling on September 19, 2018 The conventional wisdom is that brand loyalty is dead. Not so, says a new consumer survey from Yotpo. But some of the findings are surprising in the context of current thinking. Just … Continue reading Survey surprise: 90% of consumers report being brand-loyal
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season. Brian Handly on September 13, 2018 With consumer confidence at an all-time high, we should all expect increased ad spend with new … Continue reading Exclusive: Survey shows social media poised to capture holiday ad spend
RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’
RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’ by Laurie Sullivan @lauriesullivan, (September 05, 2018) RBC Capital Markets’ semiannual survey of 1,770 advertising professionals digs deep into budget allocations, future spend, and return on investments for online advertising to analyze trends. While online remains a key marketing channel, the study — Net Advertising Survey: … Continue reading RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’
For The Love Of Email: Trusted Old Channel Ranks First In Survey
For The Love Of Email: Trusted Old Channel Ranks First In Survey by Ray Schultz , Columnist, (July 31, 2018) Maybe it’s GDPR and the recent privacy scandals. But consumers prefer the trusted old channels when receiving direct marketing communications. A survey by the UK DMA shows that 73% cite email as their first or … Continue reading For The Love Of Email: Trusted Old Channel Ranks First In Survey
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