Tag Archives: survey

Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey

Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased. Constantine von Hoffman on March 26, 2024 Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff … Continue reading Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey

MarTech Salary and Career Survey: More promotions and more layoffs

Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men. Constantine von Hoffman on March 25, 2024 For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 … Continue reading MarTech Salary and Career Survey: More promotions and more layoffs

GenAI and cybersecurity top CEO concerns in new PwC survey

March 14, 2024 GenAI and cybersecurity top CEO concerns in new PwC survey 68% expect generative AI will significantly change the way their company creates, delivers and captures value in the next three years. BY Wes Bricker The past few years have been filled with uncertainty—significant economic shifts, geopolitical conflicts and a rapidly evolving technology and … Continue reading GenAI and cybersecurity top CEO concerns in new PwC survey

How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Spend a few minutes to help us all understand what the past year meant for marketers and their careers. Mike Pastore on November 28, 2023 If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way … Continue reading How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Grim survey finds workers around the world have a toxic relationship with their jobs

  By Shalene Gupta September 20, 2023 If you work a traditional 9-to-5, you spend at least a quarter of your life at work, if not more. Ideally, these hours should be delightful, at worst tolerable, but that’s not always the case. HP surveyed 15,000 employees in 12 countries and asked them about their relationship … Continue reading Grim survey finds workers around the world have a toxic relationship with their jobs

Which Big Tech company pays software engineers the most? Survey reveals salaries at Apple, Google, and Meta

  By Michael Grothaus August 29, 2023 Most software engineers dream of working at one of the Big 5 tech companies: Amazon, Apple, Google, Meta, and Microsoft. But if the maximum possible salary also plays a role in those dreams, which company should an engineer strive for? Thanks to data compiled by tech industry careers … Continue reading Which Big Tech company pays software engineers the most? Survey reveals salaries at Apple, Google, and Meta

The results of the 2023 MarTech Replacement Survey are here

The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. Kim Davis on August 7, 2023 Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement … Continue reading The results of the 2023 MarTech Replacement Survey are here

Four Steps to Create an Effective Employee Engagement Survey

Four Steps to Create an Effective Employee Engagement Survey Vinod Janapala / 20 Feb 2023   A business brand wants to stay highly productive; it needs to monitor and evaluate employees’ engagement at regular intervals by using employee engagement surveys. The performance of a company depends on how well-engaged its employees are. Employees with a below-average … Continue reading Four Steps to Create an Effective Employee Engagement Survey

How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. Kim Davis on December 9, 2022 Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way … Continue reading How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey