Spend a few minutes to help us all understand what the past year meant for marketers and their careers. Mike Pastore on November 28, 2023 If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way … Continue reading How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey
Tag Archives: survey
Grim survey finds workers around the world have a toxic relationship with their jobs
By Shalene Gupta September 20, 2023 If you work a traditional 9-to-5, you spend at least a quarter of your life at work, if not more. Ideally, these hours should be delightful, at worst tolerable, but that’s not always the case. HP surveyed 15,000 employees in 12 countries and asked them about their relationship … Continue reading Grim survey finds workers around the world have a toxic relationship with their jobs
Which Big Tech company pays software engineers the most? Survey reveals salaries at Apple, Google, and Meta
By Michael Grothaus August 29, 2023 Most software engineers dream of working at one of the Big 5 tech companies: Amazon, Apple, Google, Meta, and Microsoft. But if the maximum possible salary also plays a role in those dreams, which company should an engineer strive for? Thanks to data compiled by tech industry careers … Continue reading Which Big Tech company pays software engineers the most? Survey reveals salaries at Apple, Google, and Meta
The results of the 2023 MarTech Replacement Survey are here
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. Kim Davis on August 7, 2023 Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement … Continue reading The results of the 2023 MarTech Replacement Survey are here
70.3% Of Dentsu Survey Respondents Unaware Of Web3
70.3% Of Dentsu Survey Respondents Unaware Of Web3 by Laurie Sullivan , Staff Writer @lauriesullivan, April 14, 2023 Dentsu released findings of a Web3 consumer online survey conducted in November 2022 that reveals the extent to which people are unaware of Web3 in Japan — a country known for its knowledge of technology. The survey of … Continue reading 70.3% Of Dentsu Survey Respondents Unaware Of Web3
Four Steps to Create an Effective Employee Engagement Survey
Four Steps to Create an Effective Employee Engagement Survey Vinod Janapala / 20 Feb 2023 A business brand wants to stay highly productive; it needs to monitor and evaluate employees’ engagement at regular intervals by using employee engagement surveys. The performance of a company depends on how well-engaged its employees are. Employees with a below-average … Continue reading Four Steps to Create an Effective Employee Engagement Survey
How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. Kim Davis on December 9, 2022 Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way … Continue reading How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Survey Reveals The Brand Power Of Augmented Reality
Survey Reveals The Brand Power Of Augmented Reality by Colin Kirkland , November 22, 2022 To highlight the potential future importance of 3D digital initiatives for brands’ marketing efforts, Snap partnered with market-research company Breakthrough Research to conduct a study covering consumer views on augmented reality (AR) and how influential these experiences are in terms … Continue reading Survey Reveals The Brand Power Of Augmented Reality
Survey finds gamers prefer native ads
A new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry. Chris Wood on November 1, 2022 Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the … Continue reading Survey finds gamers prefer native ads
eBay Ads Holiday Survey Reveals Search And Purchase Patterns
eBay Ads Holiday Survey Reveals Search And Purchase Patterns by Laurie Sullivan , Staff Writer @lauriesullivan, September 22, 2022 Walmart and Target plan to begin offering deals earlier this year to keep up with soaring inflation holiday shopping and ease the pain for consumers at checkout. The strategies, announced Thursday, come as many expect holiday sales … Continue reading eBay Ads Holiday Survey Reveals Search And Purchase Patterns