Tag Archives: Supported

YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science

YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV by Laurie Sullivan  @lauriesullivan, July 27, 2023 YouTube Shorts, Google’s short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and DoubleVerify (DV), a software platform for digital media measurement, data and analytics. The news from IAS … Continue reading YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science

Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others

Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others by Laurie Sullivan  @lauriesullivan, March 22, 2023 Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain. “With Place Exchange’s commitment to providing transparency and best-in-class … Continue reading Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others

Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data

Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data by Laurie Sullivan  @lauriesullivan, May 3, 2018 Microsoft took the first step to integrate data from its LinkedIn acquisition into a new advertising platform that launched Thursday. Microsoft Audience Network, a platform powered by artificial intelligence focused on audience segments, aims to help businesses connect … Continue reading Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data