How Ann Summers Tackled Hijacked Ads by Laurie Sullivan , Staff Writer @lauriesullivan, August 15, 2019 Ann Summers, a UK retailer known for its lingerie, had a common, yet frustrating problem. About 19.3% of the site visitors were being hijacked by browser-based ads. This is not only a display and online video ad problem — it … Continue reading How Ann Summers Tackled Hijacked Ads
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games. Adam Dorfman on May 4, 2018 This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could … Continue reading Augmented reality games: Will this summer’s releases be booms or busts?
Angela Hausman, PhDAugust 19, 2015 It may be hard to believe with much of the country still sweltering in the 90’s, but the dog days of summer are near. A cursory glance at your Facebook feed confirms this as summer vacation photos give way to first day of school pics of shiny faces wearing their … Continue reading Summer’s Ending: Is Your Digital Marketing Ready?