Amir JirbandeyMarch 23, 2015 As in real life, first impressions matter in email marketing. The inbox is a noisy and crowded place. You have around 60 characters to capture your consumer’s attention in the subject line. Following our recent blog post on what words to avoid using in your subject line, in order not to … Continue reading How to Write The Perfect Subject Line
Adam BaetuMarch 14, 2015 As with most things, first impressions are everything in email marketing. The very first part of your campaign that will reach customers is your subject line – if this isn’t a winner, there’s a good chance your email won’t even get opened. This is why it’s crucial to spend some time … Continue reading Subject Lines: How They Affect Open Rates and How to Write a Corker
Kylie Jane WakefieldFebruary 4, 2015 Holidays are always great time to jumpstart your email marketing efforts. There are special occasions throughout the year when you can show customers that you value them while promoting your product or service at the same time. What better time than Valentine’s Day? According to the National Retail Federation, the … Continue reading 14 Sweet Valentine’s Day Email Subject Lines And 3 Ways To Spice Up Your Emails
Sabel HarrisJanuary 27, 2015 Although I’m a marketer, I fall victim to clickbait all the time. And I’m most likely to click on emails with engaging subject lines that just entice me to click. Granted, we could get into the argument on why clickbait is terrible and can mislead readers if they content behind the … Continue reading The 20 Subject Lines That Will Get Your Emails Opened
PrialtoJanuary 21, 2015 “64% of people say they open an email because of the subject line” – Chadwick Martin Bailey When deciding on a subject line, you must first gain clarity on the purpose, on the email, and the audience. From there, a set of best practices should flow. We’ve got strong opinions on email … Continue reading Email Subject Line Best Practices to Improve Your B2B Open Rates
Wendy Burt-ThomasJanuary 1, 2015 It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. We’re here to act as your email personal trainer and help you chisel your subject lines into lean, mean open inducing machines. Here are some tips to whip … Continue reading 6 Tips To Whip Your Subject Lines Into Shape For 2015
Madeline Boehmer December 3, 2014 With Christmas only 22 days away, I repeat 22 DAYS AWAY, we are all now being bombarded with ads everywhere promoting all the hottest gifts of 2014 and sales that are hard to pass up. Anytime you turn on the TV or radio you hear your favorite holiday … Continue reading Subject Lines… What’s Catchy, What’s Not?
Kim Stiglitz November 15, 2014 The day after Halloween marked the official start of the holiday shopping season and since then, holiday-related emails have been arriving in our inboxes on a daily basis. Why are holiday emails seemingly being sent earlier and earlier each year? Christmas-themed and general winter holiday season emails have higher open rates … Continue reading 25 Holiday Email Subject Lines That Shine
By Kim George, Published November 12, 2014 On average, there are more than 144.8 billion emails sent every day. Wowza! It’s no secret email remains one of the preferred methods of communication – especially for business owners. Yet, of the 144.8 billion emails sent per day, sadly an estimated 69% of email recipients report email … Continue reading 9 Email Subject Lines that Command Attention
By VerticalResponse, Published October 18, 2014 Did the headline grab your attention? You’ve probably come across similar headlines or subject lines in your inbox – they’re emotionally responsive. And while you might be more familiar with the straightforward, value-driven email subject lines such as, “get 10% off,” sticking to a cut-and-dry approach may wear out … Continue reading Psst! Want to Know How to Write Irresistible Subject Lines?
