Any digital marketer can give you a set of rules about how to write successful email subject lines based on his or her experience. Problem is, that guidance won’t be based on experience with your audience. The adage that “it’s not what you say, it’s how you say it” is giving way to “figure out … Continue reading Tips For Testing and Optimizing Email Subject Lines
Something as basic as a powerful subject line can help increase opens, clicks and ultimately conversion rates. Selecting the right subject line is all about focusing on what pops out for your customers, which involves testing and optimization to get it right. Below is a list of helpful tips designed to help you craft subject … Continue reading Creating Subject Lines That Rule In Dog Days of Summer
Nicolas Cage had 60 seconds to steal a car. You wish you had half that long to get someone to open your email. In truth, most readers will give your subject line less than 3 seconds before they decide to delete or open. How do you make the most of those 3 short seconds? Write … Continue reading Email Marketing: Write a Subject Line that Delivers
