Tag Archives: strengthen

Google Announces A Measurement Partners Program To Strengthen Metrics

Google Announces A Measurement Partners Program To Strengthen Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2018 Measurement. All marketers must face this challenge. Not only measure the impact of the message in search, display and video ads, but in a way that gives marketers confidence in the numbers. Google is committed to helping … Continue reading Google Announces A Measurement Partners Program To Strengthen Metrics

Thought Leadership PR: How to Strengthen Your Business

Wendy Marx — December 22, 2017 Follow @wendymarx — December 22, 2017 Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers. Before we touch on why thought leadership is … Continue reading Thought Leadership PR: How to Strengthen Your Business

Social And Mobile Strengthen Consumer Connections With Brands

by Jack Loechner, Staff Writer @mp_research, November 22, 2016 According to the 2016 State of Customer Journey Marketing, presented by Guy Marion, Ph.D. CMO & Growth, Autopilot, social media and mobile devices have strengthened consumers’ ability to connect 1:1 with brands at any time, from anywhere. 88% of high performing marketers get results by investing in customer … Continue reading Social And Mobile Strengthen Consumer Connections With Brands

How user-generated content and customer feedback can strengthen your value proposition

Contributor Jim Williams says it’s time to really listen to your customers’ words and understand the experience they expect you to deliver. Jim Williams on November 16, 2016   Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during … Continue reading How user-generated content and customer feedback can strengthen your value proposition

Strengthen Your Hiring by Recruiting for Potential, Not Direct Work Experience

by Sunil Bagai May 26, 2016 Follow @ZenithtalentMay 26, 2016 Obsessing over candidates’ direct work experience instead of their potential could be sabotaging your recruitment efforts. We’ve entered an era where more professionals are changing their career paths, and where the young generation makes up the majority of the labor force. Do Millennials have much … Continue reading Strengthen Your Hiring by Recruiting for Potential, Not Direct Work Experience