“When we look for what we can give to one another, we all come out so much farther ahead.” BY Yonason Goldson Dan and I have been friends for three decades.?Since he moved to Cleveland, we made a point of phoning once a year to keep in touch. On our most recent call, he kvelled over … Continue reading The overlooked strategy that makes leadership most rewarding
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. Gene De Libero on December 4, 2024 Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience … Continue reading 5 steps to ensure business goals lead your martech strategy
Amelie Boucher | December 3rd, 2024 Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world? Also, it isn’t just a platform for music and podcasts; it’s a goldmine for digital marketers. Beyond building awareness, it excels at driving engagement and … Continue reading 5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in marketing. Mark Stouse on November 12, 2024 As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and … Continue reading 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy
Mining customer data for insights, and turning those insights into actions, is easier than ever before. Mike Pastore on October 25, 2024 For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer … Continue reading How a free AI tool will help you develop a customer marketing strategy
October 13, 2024 Here’s why ‘spaving’ is probably not the best financial strategy for you Spaving, where you spend more to save more, is the latest financial trend. But this new strategy is really just an old marketing trick. BY Emily Guy Birken Sometime in the mid-1980s, my stepfather was in need of a 15mm socket. … Continue reading Here’s why spaving is probably not the best financial strategy for you
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development. MarTechBot on September 30, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Hiring a content strategy development manager: Best of the MarTechBot
What if you could simulate marketing programs using a CDP before investing in the technology? Marc Sirkin on September 4, 2024 What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case … Continue reading How to use ChatGPT to simulate martech tools and marketing strategy
Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions. Frans Riemersma on August 21, 2024 Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. An integrated customer … Continue reading 3 elements of a customer technology strategy
Insights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns. Greg Kihlstrom on August 7, 2024 Having the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling … Continue reading Mastering data-driven decision-making in the strategy phase
