Tag Archives: Strategies

Build Or Buy: Examples Of 2 B2B Growth Strategies

Build Or Buy: Examples Of 2 B2B Growth Strategies by Tony Silber , Staff Writer, May 6, 2022 By some measures, it’s a time of growth and innovation in B2B media — a point that’s partially under the radar, not always reflected in popular media, and nowhere near as spectacular and dominant as the growth … Continue reading Build Or Buy: Examples Of 2 B2B Growth Strategies →

6 strategies for using a DAM to manage modular content

Martech-MarketingGuide

The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool, able to be deployed in different combinations, depending on the channel or customer. “The whole idea of modular content is to create content in blocks or sets which you can then … Continue reading 6 strategies for using a DAM to manage modular content →

3 effective ABM strategies you should consider

ABM Strategy

The best ABM strategies go beyond targeting the most obvious accounts. Corey Patterson on May 4, 2022 “It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some … Continue reading 3 effective ABM strategies you should consider →

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies

Omni-Channel

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies by Laurie Sullivan @lauriesullivan, March 3, 2022 France-based S4M, which focuses on providing data that brings consumers into local businesses, rebranded to Ask Locala on Thursday. The company continues to build out its services on multiple platforms including mobile, as cookies and … Continue reading S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies →

B2B Marketing Through LinkedIn: Strategies To Succeed

LinkedIn B2B Marketing

B2B Marketing Through LinkedIn: Strategies To Succeed Vaibhav Kakkar / 16 Feb 2022 In today’s scenario, digital marketing is a prerequisite for the success and online visibility of a business. One cannot ignore promoting their brand on the web if they want to see tangible results. The results include increasing user engagement and bringing … Continue reading B2B Marketing Through LinkedIn: Strategies To Succeed →

6 strategies to try when you feel checked out of work

Career Development

By Ian Sanders February 14, 2022 A number of years ago, my friend, a radio producer, was asked to come up with some ideas for a new show. He asked his boss if he could go and sit by a lake. He knew spending a few hours outdoors at an inspiring location … Continue reading 6 strategies to try when you feel checked out of work →

4 key strategies for NFT brand launches

Cryptocurrencies

MintNFT’s James Sun, who helped make Balmain and Barbie auctionable, spells out the NFT playbook for marketers. Chris Wood on February 4, 2022 Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks to venturing out in uncharted waters. … Continue reading 4 key strategies for NFT brand launches →

Marketers are reimagining their event strategies

Event Management

A new CMO Council report finds the event marketing landscape vastly changed. Kim Davis on February 1, 2022 The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” In a new report, “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that … Continue reading Marketers are reimagining their event strategies →

3 strategies to create better customer journeys across any channel

Customer Journey

Successful customer journeys require both personalization and practical strategies. Corey Patterson on January 20, 2022 “Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge … Continue reading 3 strategies to create better customer journeys across any channel →

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

Facebook Advertisement

Michelle Morgan January 11, 2022 Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media apps. Image source This is why it is such a … Continue reading 3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge →