July 21, 2025 Storytelling isnât just for marketing BY Ben Wintner In an era where consumers are flooded with choices and noise, the most enduring brands arenât just the ones with the best features, theyâre the ones that make people feel seen. That philosophy guides us at Michael Graves Design, as we believe that great design … Continue reading Storytelling isnât just for marketing
Ron Howard On Storytelling And AI by Laurie Sullivan , Staff Writer @lauriesullivan, February 14, 2025 Advertisers have always used the words âgenuineâ and âauthenticâ to describe content for a story well told. Legendary filmmaker Ron Howard at the IAB ALM conference in Pam Springs, California, told the audience: âI always look at stories and think, … Continue reading Ron Howard On Storytelling And AI
See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes. Scott Hornstein on November 6, 2024 Letâs flip a coin. Itâs a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have guessed that this is about … Continue reading Balancing storytelling, culture, martech and AI for long-term profitability
Hereâs how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results. Sarah C. Weiss on May 20, 2024 If humans are wired for connection, why rely on bloated decks, endless data points or jargon-filled messaging to convey your companyâs messaging? Research shows that when we hear a story, our brains … Continue reading Show, donât tell: How storytelling leads to lasting brand impact
By Steven Melendez December 20, 2022 Since its March beta launch, Tome has prided itself on letting users quickly build presentations and tell online stories with just a few clicks or taps. As of today, the app will make it even easier for users to get started thanks to new AI tools that can help … Continue reading Presentation tool Tome launches AI to help make storytelling simpler
The Power And Importance Of Inclusive Storytelling by Margaret Molloy , October 12, 2021 During Hispanic Heritage Month, I hosted a panel featuring influential Hispanic marketing leaders. This motivated me to reflect on how brands can engage in inclusive storytelling. The U.S. Hispanic population has reached more than 60 million, according to recent U.S. Census … Continue reading The Power And Importance Of Inclusive Storytelling
Michael Brito October 9, 2021 Audio as a form of media has been growing steadily for years. But with the recent rise of social audio platforms and their democratization of social spaces, brands found in audio a gap with exciting opportunities for connecting with audiences. Whatâs better is that these audiences are some of the … Continue reading How Social Audio Delivers on Brand Storytelling
Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling
Tabitha Jean Naylor April 28, 2021 One of the most compelling social media marketing strategies for any business has been around since the dawn of time: storytelling. Predating the modern digital era storytelling was practiced by ancestral leaders to organize action, transform nations, and pass down historic knowledge. Storytelling is an incredible art form that … Continue reading How to Use the Art of Storytelling on Social Media
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads William Terdoslavich on April 28, 2021 Sadly, disinformation and misinformation are the negative dividends of the digital world. Politics is replete with âfake news,â âalternative facts,â and conspiracy theories, leading some to ponder the hazards of living in … Continue reading A guide to visual storytelling Part 2: NFTs, ânewâ social and the future of brand content
