Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms. Shannon Reedy on September 2, 2025 Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides … Continue reading Generative AI is rewriting your brand story — make sure it gets it right
Tag Archives: STORY
I write novels and build AI. The real story is more complicated than either side admits
June 13, 2025 I write novels and build AI. The real story is more complicated than either side admits BY Lauren Oliver “In three years,” a fellow tech executive recently told me with serene confidence, “Everyone will be able to make a full-length movie in AI, totally personalized for them, by just typing up a few … Continue reading I write novels and build AI. The real story is more complicated than either side admits
3 steps to tell your brand story when nobody knows your name
January 21, 2025 3 steps to tell your brand story when nobody knows your name Authenticity and understanding your audience, paired with the right channels, is key. BY Grace Keith Rodriguez You’ve invested your time, energy, and resources into building your company. Now you’re met with the new challenge of building your brand, telling your story, … Continue reading 3 steps to tell your brand story when nobody knows your name
How McDonald’s was involved in almost every major news story this past year
It’s not just you: America’s most quintessential restaurant keeps showing up in headlines, including the CEO-shooter manhunt to a high-profile Trump campaign stunt. BY Jennifer Mattson As we look back on 2024, it’s surprising how frequently McDonald’s has played a role, or at least been involved, in major news events. From boycotts and high prices to … Continue reading How McDonald’s was involved in almost every major news story this past year
5 questions to help you discover your own story of success
September 22, 2024 5 questions to help you discover your own story of success Simply asking ourselves these questions increases the likelihood that we will find our way to meaningful answers. BY Yonason Goldson You’re on vacation, strolling through a small European town. Your senses feast on the blueness of the sky, the texture of the clouds, … Continue reading 5 questions to help you discover your own story of success
Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson
June 09, 2024 Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson While the first mover may have an advantage, a fast follower often wins the game in the long run. BY The Conversation The recent release of Unfrosted, which was directed by Jerry Seinfeld, had an underwhelming debut on Netflix and has even … Continue reading Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson
HBO’s MoviePass documentary sheds light on Black founders written out of their own story
May 28, 2024 HBO’s MoviePass documentary sheds light on Black founders written out of their own story Stacy Spikes and Hamet Watt founded MoviePass but eventually lost control of the company—and the narrative. Filmmaker Muta’Ali is helping them take it back. BY Joe Berkowitz Business stories involving a meteoric rise followed by a spectacular collapse naturally … Continue reading HBO’s MoviePass documentary sheds light on Black founders written out of their own story
Instagram rolls out new customizable Story templates
Instagram rolls out new customizable Story templates You’ll be able to add your own spin to other people’s Add Yours templates. Kris Holt Fri, Dec 15, 2023 Instagram Instagram is rolling out a feature that could help users have more fun with Stories. Starting today, you’ll have the ability to create Add Yours templates. … Continue reading Instagram rolls out new customizable Story templates
The most famous political illustrator of our time tells his own story
By Zachary Petit INSURRECTION. That is the title of the first chapter in Edel Rodriguez’s graphic memoir, Worm. Rodriquez, an artist whose work has appeared on the covers of Time, The New Yorker, and many other publications, has established himself as the leading visual chronicler of the Trump era. Given the fact that Trump … Continue reading The most famous political illustrator of our time tells his own story
Amazon has a new story to tell: AWS falls short, but its advertising business is soaring
By AJ Dellinger October 26, 2023 E-commerce retail giant Amazon surpassed Wall Street expectations in the third quarter of 2023, driven by the strength of its growing advertising business and rebounding sales figures. Amazon reported a net income of $9.9 billion for the quarter, a significant increase over the $2.9 billion posted in the … Continue reading Amazon has a new story to tell: AWS falls short, but its advertising business is soaring