By Amanda Willigmann, Published November 10, 2014 We commonly hear from our auto dealership clients that they have trouble finding ways to get their happy customers to share their thoughts online. In addition to providing value for your SEO and AdWords campaigns, online reviews are important for encouraging new consumers to visit your dealership. More … Continue reading Stop Losing Online Customers To Your Competition
By Olivia Cole, Published November 1, 2014 This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business. The last thing you want to do is scare your customers, no matter what time of the year it … Continue reading Boo! Stop Scaring Your Customers Away With Bad Customer Service
By Brent Pohlman, Published October 14, 2014 Engaging On Social Media – (It’s In The Past) We were all told by experts and users alike, “Don’t sell on social media, you must engage.” As a result, people everywhere, including myself were spending countless hours engaging in conversations with people across our local community and nationally. … Continue reading Stop Engaging On Social Media
By Jennifer Hyman Sutton, Published October 7, 2014 Tackling our inboxes has become a daunting task. First off, it seems impossible to keep up with the flood of incoming messages (check out our recent blog post on how to try and address that problem with your team). But the more intimidating part comes after an … Continue reading Stop Overthinking Your Email
In the sixteenth century, Spanish conquistadors in South America heard stories about a king who made an offering of gold and precious gems to his god as part of a religious ceremony. The Spaniards called the king El Dorado, and over time El Dorado came to mean the city of this king. According to the … Continue reading Stop Looking for “Silver-Bullet” Solutions in Marketing
Subscriber attrition is a contentious topic among email marketers. Most folks fall into one of two very distinct camps: The Just-In-Case Crew. This faction wants to keep mailing lists large and opt-out rates low, even if conversion rates are modest. The Lean Marketing Machine. This group is eager to shed dead weight and target a … Continue reading Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options
Marketing is a very complex mess of channels and consumer behaviors; combined with traditional marketing, digital marketing, content marketing, seo, social media, mobile, snapchat, smartphones and other technologies. The hardest part is looking at these different channels and topics and trying to integrate these channels into their marketing strategy. It really is time to take … Continue reading Marketing Confusion – Stop the Madness
