Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. Sam Shennan on August 8, 2024 Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think … Continue reading Why first-party data still reigns even with Google keeping third-party cookies
Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. RJ Licata on August 6, 2024 Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, … Continue reading Why your marketing strategy should still be cookie-less despite Google’s shift
July 25, 2024 Most managers still can’t resist degree requirements: 4 ways companies can help them embrace skills-based hiring Even as companies publicly state their commitment to hiring candidates from nontraditional backgrounds, hiring managers remain skeptical. BY Mona Mourshed and Matt Sigelman The degree requirement in hiring has become a glaring paradox. Employers bemoan the shortage … Continue reading Most managers still can’t resist degree requirements. 4 ways companies can help them embrace skills-based hiring
Salesforce’s State of Marketing Report finds marketers struggling to activate data and get a full view of customers. Constantine von Hoffman on July 3, 2024 Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. … Continue reading 61% of marketers still relying on third-party data
June 25, 2024 The Great Resignation is over, but workers still want to quit In a new PwC survey, 28% of respondents said they were likely to switch jobs within the next year—up from 19% in 2022. BY Pavithra Mohan Over the past year, many experts have declared that the Great Resignation is finally over—including the … Continue reading The Great Resignation is over, but workers still want to quit
June 13, 2024 Latinas still account for only 1% of C-suite roles A new report by Lean In finds that Latinas face the greatest hurdles to climbing the corporate ladder. BY Pavithra Mohan While the gender pay gap persists for all women relative to their white male counterparts, it has long been widest for Latinas, who … Continue reading Latinas still account for only 1% of C-suite roles
Tips about SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan. Danny Goodwin on June 10, 2024 If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating … Continue reading Google: Audience focus, content quality are still the keys to SEO
June 08, 2024 This classic answer engine still outsmarts AI chatbots For questions involving hard data and math calculations, 15-year-old WolframAlpha is a fast, accurate alternative to inaccurate AI chatbots. BY Chris Hoffman Everyone’s talking about AI chatbots, but they’re not the best tool for every job. I’m not knocking AI here—those large language models like … Continue reading This classic answer engine still outsmarts AI chatbots
May 12, 2024 These startling statistics show how the ‘motherhood penalty’ at work is still way too common A survey released in advance of Mother’s Day reveals that two-thirds of moms have considered leaving the workforce due to the cost and stress of childcare. BY Shannon Cudd Becoming a parent changes a person. Priorities shift, and … Continue reading These startling statistics show how the ‘motherhood penalty’ at work is still way too common
April 25, 2024 Alphabet and Microsoft earnings show AI is still Wall Street gold Investors have pummeled Meta for its AI spending, but are rewarding Alphabet, Microsoft, and Snap for doing the same. Here’s why. BY Chris Morris After Meta’s stock meltdown late Wednesday afternoon and Thursday, the tech sector is roaring back in after-hours trading … Continue reading Alphabet and Microsoft earnings show AI is still Wall Street gold
